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Saha, Victor
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Das, Manish
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ECONIS (ZBW)
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1
Being unconventional : the impact of unconventional packaging messages on impulsive purchases
Das, Manish
;
Balaji, M. S.
;
Paul, Subhrajit
;
Saha, Victor
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1913-1932
Persistent link: https://www.econbiz.de/10014338443
Saved in:
2
Sustainable marketing and retailing : demystifying the emerging themes and future research directions
Sharma, Vaibhav
;
Banerji, Diptiman
;
Saha, Victor
- In:
Management and marketing for improved retail …
,
(pp. 45-66)
.
2023
Persistent link: https://www.econbiz.de/10014366072
Saved in:
3
What are the most important consumer decision factors when choosing an airline? : an emerging economy perspective
Banerji, Diptiman
;
Saha, Victor
;
Singh, Nihal
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 174-197
Persistent link: https://www.econbiz.de/10013553043
Saved in:
4
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
5
Inspired and engaged : decoding MASSTIGE value in engagement
Das, Manish
;
Saha, Victor
;
Roy, Abhirupa
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 781-802
Persistent link: https://www.econbiz.de/10013176929
Saved in:
6
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
7
"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
8
Bandwagon vs snob luxuries : targeting consumers based on uniqueness dominance
Das, Manish
;
Habib, Mohshin
;
Saha, Victor
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581936
Saved in:
9
How co-creation drives the success of public service initiatives? : a case-study based analysis
Saha, Victor
;
Goyal, Praveen
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 286-306
Persistent link: https://www.econbiz.de/10012623632
Saved in:
10
Inspired and engaged : Decoding MASSTIGE value in engagement
Das, Manish
;
Saha, Victor
;
Roy, Abhirupa
- In:
International Journal of Consumer Studies
46
(
2021
)
3
,
pp. 781-802
Persistent link: https://www.econbiz.de/10012635139
Saved in:
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