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Search: person:"Shankar, Venkatesh"
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Shankar, Venkatesh
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Narang, Unnati
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Varadarajan, Rajan
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Journal of the Academy of Marketing Science
4
Marketing Science
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
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3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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ECONIS (ZBW)
21
RePEc
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1
A two-step synthetic control approach for estimating causal effects of marketing events
Li, Kathleen T.
;
Shankar, Venkatesh
- In:
Management science : journal of the Institute for …
70
(
2024
)
6
,
pp. 3734-3747
Persistent link: https://www.econbiz.de/10014551983
Saved in:
2
The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion
Grewal, Dhruv
;
Ahlbom, Carl-Philip
;
Noble, Stephanie M.
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1071-1094
Persistent link: https://www.econbiz.de/10014427276
Saved in:
3
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
4
An overview and empirical comparison of natural language processing (NLP) models and an introduction to and empirical application of autoencoder models in marketing
Shankar, Venkatesh
;
Parsana, Sohil
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1324-1350
Persistent link: https://www.econbiz.de/10013463931
Saved in:
5
How technology is changing retail
Shankar, Venkatesh
;
Kalyanam, Kirthi
;
Setia, Pankaj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012514564
Saved in:
6
Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham
;
Shankar, Venkatesh
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
Saved in:
7
Omnichannel marketing : are cross-channel effects symmetric?
Shankar, Venkatesh
;
Kushwaha, Tarun
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 290-310
Persistent link: https://www.econbiz.de/10012591032
Saved in:
8
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
9
Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
Shankar, Venkatesh
;
Narang, Unnati
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1030-1052
Persistent link: https://www.econbiz.de/10012301301
Saved in:
10
Challenges and future directions of computational advertising measurement systems
Yun, Joseph T.
;
Segijn, Claire M.
;
Pearson, Stewart
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 446-458
Persistent link: https://www.econbiz.de/10012313119
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