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Search: subject:"Higher education marketing"
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Journal of marketing for higher education
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ECONIS (ZBW)
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Getting granular : uncovering actionable insights for effective social media management in the higher education sector
Alfonzo, Paige
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 468-493
Persistent link: https://www.econbiz.de/10014444826
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2
International student mobility : a systematic review and research agenda
Luo, Yunxin
;
Latukha, Marina
;
Panibratov, Andrei
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 852-887
Persistent link: https://www.econbiz.de/10014250639
Saved in:
3
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
4
Facebook for Public Relations in the higher education field : a study from four countries Czechia, Slovakia, Poland and Hungary
Eger, Ludvík
;
Egerová, Dana
;
Tomczyk, Lukasz
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 240-260
Persistent link: https://www.econbiz.de/10012695060
Saved in:
5
Revisiting integrated marketing communication (IMC) : a scale to assess IMC in higher education (HE)
Gordon-Isasi, Janire
;
Narvaiza, Lorea
;
Gibaja Martíns, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 58-90
Persistent link: https://www.econbiz.de/10012549778
Saved in:
6
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the
higher
education
marketing
mix
Lim, Weng Marc
;
Teck Weng Jee
;
De Run, Ernest Cyril
- In:
Journal of strategic marketing
28
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Saved in:
7
How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall
;
Swani, Kunal
;
Munch, James M.
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
Saved in:
8
Getting out of the rankings game : a better way to evaluate higher education institutions for best fit
Poole, Sonja Martin
;
Levin, Michael A.
;
Elam, Kate
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 12-31
Persistent link: https://www.econbiz.de/10011886216
Saved in:
9
Social media in higher education : understanding how colleges and universities use Facebook
Peruta, Adam
;
Shields, Alison B.
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 131-143
Persistent link: https://www.econbiz.de/10011706680
Saved in:
10
Location, location, location : does place provide the opportunity for differentiation for universities?
Winter, Emma
;
Thompson-Whiteside, Helen
- In:
Journal of marketing for higher education
27
(
2017
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011794828
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