//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"LOYALTY"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Relationship marketing
1,990
Beziehungsmarketing
1,908
Consumer behaviour
1,805
Konsumentenverhalten
1,636
Customer satisfaction
1,279
Kundenzufriedenheit
1,020
Customer loyalty
809
Brand loyalty
723
Service quality
646
Brand management
629
Markenführung
608
Dienstleistungsqualität
583
Loyalty
548
Brand image
547
Markenimage
516
Brand
390
Markentreue
390
Markenartikel
386
Customer retention
332
Kundenbindung
312
Loyalty program
301
Kundenbindungsprogramm
295
Satisfaction
253
loyalty
253
Confidence
250
Vertrauen
248
Retail trade
245
Einzelhandel
237
customer loyalty
211
Social Web
197
Social web
197
Internet marketing
178
Online retailing
178
Online-Handel
177
Online-Marketing
176
brand loyalty
174
Trust
165
Holiday behaviour
156
Urlaubsverhalten
156
E-commerce
151
more ...
less ...
Online availability
All
Undetermined
Free
1,657
Type of publication
All
Article
3,785
Book / Working Paper
166
Type of publication (narrower categories)
All
Article in journal
2,287
Aufsatz in Zeitschrift
2,287
research-article
922
Aufsatz im Buch
83
Book section
83
review-article
60
review
46
Hochschulschrift
41
case-report
41
conceptual-paper
33
viewpoint
27
Arbeitspapier
26
Working Paper
26
Graue Literatur
25
Non-commercial literature
25
Conference paper
24
Konferenzbeitrag
24
Aufsatzsammlung
9
non-article
9
Thesis
7
technical-paper
7
Collection of articles of several authors
6
Handbook
6
Handbuch
6
Sammelwerk
6
Case study
4
Fallstudie
4
Systematic review
3
Übersichtsarbeit
3
Lehrbuch
2
Textbook
2
Konferenzschrift
1
back-matter
1
more ...
less ...
Language
All
English
3,621
Undetermined
239
German
88
Spanish
2
Turkish
1
Author
All
Han, Heesup
34
Dawes, John
15
Gil Saura, Irene
13
Khan, Imran
13
Mattila, Anna S.
13
Hwang, Jinsoo
11
Izogo, Ernest Emeka
11
Prentice, Catherine
11
Rahman, Zillur
11
Bilgihan, Anil
10
Ferguson, Rick
10
Foroudi, Pantea
10
Tanford, Sarah
10
Wong, IpKin Anthony
10
Japutra, Arnold
9
Kandampully, Jay
9
Leckie, Civilai
9
Loureiro, Sandra Maria Correia
9
Molinillo, Sebastian
9
Pérez, Andrea
9
Aksoy, Lerzan
8
Chua, Bee-Lia
8
Fatma, Mobin
8
Hyun, Sunghyup Sean
8
Karjaluoto, Heikki
8
Kim, Wansoo
8
Park, Jungkun
8
Ramaseshan, B.
8
Rather, Raouf Ahmad
8
Ahn, Jiseon
7
Baloglu, Seyhmus
7
Chahal, Hardeep
7
Gallarza, Martina G.
7
Giovanis, Apostolos
7
Hlavinka, Kelly
7
Jarvis, Wade
7
Kim, Jinkyung Jenny
7
Lombart, Cindy
7
Popp, Bastian
7
Rabbanee, Fazlul K.
7
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
26
C.E.P.R. Discussion Papers
8
Edward Elgar Publishing
3
Springer Gabler <Firma>
3
Berkeley Electronic Press
1
Deutschland / Bundeswehr / Universität München
1
European Business School <Oestrich-Winkel>
1
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
1
IGI Global
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Springer International Publishing
1
Springer-Verlag GmbH
1
Technische Universität Braunschweig
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
169
Journal of Services Marketing
108
Journal of Consumer Marketing
101
Journal of Product & Brand Management
97
Journal of business research : JBR
90
European Journal of Marketing
88
International Journal of Bank Marketing
72
International Journal of Retail & Distribution Management
66
International journal of hospitality management
52
Journal of travel and tourism marketing
52
International Journal of Contemporary Hospitality Management
45
Marketing Intelligence & Planning
43
SpringerLink / Bücher
41
Strategic Direction
34
Tourism management : research, policies, practice
34
Asia Pacific journal of marketing and logistics
31
The service industries journal
30
Journal of Business Research
28
Journal of hospitality marketing & management
28
International journal of contemporary hospitality management
27
Journal of strategic marketing
27
Journal of the Academy of Marketing Science
26
The journal of brand management : an international journal
26
Asia Pacific Journal of Marketing and Logistics
25
The journal of product & brand management
25
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Service business
24
Tourism management perspectives : TMP
23
Journal of Service Management
22
Marketing Science
22
Services marketing quarterly
21
Journal of Business Ethics
20
Journal of marketing analytics : JMA
20
Marketing intelligence & planning
20
Psychology & marketing
20
Springer eBook Collection
20
The journal of services marketing
20
Journal of Business & Industrial Marketing
19
Australasian marketing journal
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
more ...
less ...
Source
All
ECONIS (ZBW)
2,528
Other ZBW resources
1,184
RePEc
239
Showing
1
-
10
of
3,951
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Credit card churning customers, endowed
loyalty
, and protestant work ethic
Legendre, Tiffany S.
;
Baker, Melissa A.
- In:
The service industries journal
44
(
2024
)
1/2
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014450258
Saved in:
2
Loyalty
programs,
loyalty
engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
3
Influencer-driven
loyalty
: understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
4
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
5
Call it a customer club! : how reward programme's name impacts programme effectiveness
Mimouni Chaabane, Aïda
;
Pez, Virginie
;
Butori, Raphaëlle
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 312-326
Persistent link: https://www.econbiz.de/10014513270
Saved in:
6
Personalized email marketing in
loyalty
programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
7
Modeling customer satisfaction's impact on
loyalty
: insights for customer-centric resource allocation
Li, Yinxing
;
Xing, Aijing
;
Terui, Nobuhiko
- In:
Service science
15
(
2023
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014293788
Saved in:
8
Designing for
loyalty
programme effectiveness in the financial services industry
Fourie, Sonja
;
Goldman, Michael
;
McCall, Michael
- In:
Journal of financial services marketing
28
(
2023
)
3
,
pp. 502-525
Persistent link: https://www.econbiz.de/10014336232
Saved in:
9
The theory-practice research gains from big data : evidence from hospitality
loyalty
programs
Rita, Paulo
;
Tiago, Maria Teresa Borges
;
Caetano, Joana
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4486-4501
Persistent link: https://www.econbiz.de/10014430130
Saved in:
10
Is it time for marketing to reappraise B2C relationship management? : the emergence of a new
loyalty
paradigm through blockchain technology
Treiblmaier, Horst
;
Petrozhitskaya, Elena
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014287548
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->