//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Local brands"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
17
Markenführung
17
Consumer behaviour
16
Konsumentenverhalten
16
Brand
15
Markenartikel
15
Brand image
13
Markenimage
13
Local brands
9
International marketing
8
Internationales Marketing
8
local brands
8
global brands
5
Designation of origin
3
Emerging economies
3
Global brands
3
Herkunftsbezeichnung
3
Schwellenländer
3
Beziehungsmarketing
2
Foreign brands
2
Globalisierung
2
Globalization
2
Indonesia
2
Indonesien
2
Multinationales Unternehmen
2
Relationship marketing
2
Rules of origin
2
Transnational corporation
2
Ursprungsregeln
2
Air pollution
1
Animosity
1
Armutsbekämpfung
1
Auslandsaufenthalt
1
B-to-B-Marketing
1
B2B branding
1
BORA (brand origin recognition accuracy)
1
Bank
1
Banking
1
Base of the pyramid
1
Bottom of the pyramid
1
more ...
less ...
Online availability
All
Undetermined
Free
3
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Davvetas, Vasileios
3
Diamantopoulos, Adamantios
3
Heinberg, Martin
2
Miocevic, Dario
2
Tjiptono, Fandy
2
Zdravkovic, Srdan
2
Abadi, Sarah
1
Abuljadail, Mohammad
1
Andrianombonana, Haja Tiana Rakotondrainibe
1
Arli, Denni
1
Battaglia, Daniel
1
Borchardt, Miriam
1
Brecic, Ruzica
1
Brown, Brian P.
1
Cai, Bofeng
1
Chen, Shuo
1
Dewi Retno Rosari, Theresia Sri
1
Gürhan-Canli, Zeynep
1
Ha, Louisa
1
Halkias, Georgios
1
Hayran, Ceren
1
Hoskins, Jake David
1
Kumar, Dipanjan
1
Li, Yang
1
Meng, Meijun
1
Mohan, Mayoor
1
Narsingh, Sunita Sandy
1
Ozkaya, H. Erkan
1
Pereira, Giancarlo Medeiros
1
Permatasari, N. P. I.
1
Rambocas, Meena
1
Reolon, Diego
1
Sarıal-Abi, Gülen
1
Schoefer, Klaus
1
Sichtmann, Christina
1
Srivastava, Ankur
1
Srivastava, R. K.
1
Subawa, N. S.
1
Taube, Markus
1
Viegas, Claudia
1
more ...
less ...
Published in...
All
Journal of international marketing
3
Asia Pacific journal of marketing and logistics
2
The journal of product & brand management
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of bank marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of productivity and quality management : IJPQM
1
International marketing review
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of small business strategy
1
Journal of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Wang, Yong
;
Meng, Meijun
;
Li, Yang
;
Zhou, Qingjie
;
Cai, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2447-2465
Persistent link: https://www.econbiz.de/10014430255
Saved in:
2
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
3
Impact of perceived brand localness and globalness on brand trust to predict customer responses towards retail banks : the case of Trinidad and Tobago
Rambocas, Meena
;
Narsingh, Sunita Sandy
- In:
International journal of bank marketing
40
(
2022
)
4
,
pp. 701-723
Persistent link: https://www.econbiz.de/10013396395
Saved in:
4
Growing the community bank in the shadow of national banks : an empirical analysis of the U.S. banking industry, 1994-2018
Hoskins, Jake David
;
Abadi, Sarah
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1235-1251
Persistent link: https://www.econbiz.de/10013429187
Saved in:
5
Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario
;
Zdravkovic, Srdan
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
Saved in:
6
Local brand franchise competition in the disruption era
Subawa, N. S.
;
Widhiasthini, N. W.
;
Permatasari, N. P. I.
- In:
International journal of productivity and quality …
31
(
2020
)
4
,
pp. 445-460
Persistent link: https://www.econbiz.de/10012516369
Saved in:
7
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
8
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
9
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
10
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->