//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Retail Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Retail marketing
77
Handelsmarketing
40
Einzelhandel
30
Retail trade
30
Consumer behaviour
22
Germany
21
Deutschland
20
Konsumentenverhalten
16
Theorie
15
Theory
15
Beziehungsmarketing
13
Relationship marketing
13
Distribution channel
10
Marketing
10
Vertriebsweg
10
Erfolgsfaktor
8
Retail management
8
Success factor
8
Handelsbetrieb
7
Handelsmanagement
7
Marketingmanagement
7
Marketing management
6
Advertising
5
Category Management
5
Category management
5
Competitive strategy
5
Food retailing
5
Lebensmitteleinzelhandel
5
Mehrgleisiger Vertrieb
5
Strategisches Management
5
Wettbewerbsstrategie
5
retail marketing
5
Handel
4
Handelsmarke
4
Innovation
4
Pricing
4
Shopping
4
Store brand
4
Unternehmen
4
Werbung
4
more ...
less ...
Online availability
All
Undetermined
Free
44
Type of publication
All
Article
58
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
29
Aufsatz in Zeitschrift
29
research-article
18
Aufsatzsammlung
8
Lehrbuch
4
review-article
4
Textbook
3
review
3
Aufsatz im Buch
2
Book section
2
Konferenzschrift
2
Collection of articles of several authors
1
Conference paper
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Konferenzbeitrag
1
Sammelwerk
1
Systematic review
1
Thesis
1
viewpoint
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
59
German
27
Undetermined
1
Author
All
Ahlert, Dieter
8
Kenning, Peter
6
Brock, Christian
4
Heinemann, Gerrit
3
Riekhof, Hans-Christian
3
Zentes, Joachim
3
Becker, Jörg
2
Bickle, Marianne C.
2
Bliemel, Friedhelm
2
Campbell, Jeffery M.
2
Edwards, Karen
2
Fassott, Georg
2
Grimmer, Louise
2
Kim, Jiyeon
2
Nyilasy, Gergely
2
Olbrich, Rainer
2
Oppewal, Harmen
2
Ots, Mart
2
Runyan, Rodney C.
2
Schmieder, Ulf-Marten
2
Schröder, Hendrik
2
Swoboda, Bernhard
2
Theobald, Axel
2
Yao, Jun
2
Zwanka, Russell J.
2
Al-Dalaien, Borhan Omar Ahmad
1
Alexander, Nicholas
1
Almugari, Fatehi
1
Alomari, Khalid Mohummed
1
Argila Irurita, Ana Maria
1
Arnold, Todd J.
1
Arora, Rakhi
1
Banerjee, Arindam
1
Bartholomäus, Natalie
1
Bayrak Meydanoğlu, Ela Sibel
1
Blut, Markus
1
Bogomolov, Tim
1
Bogomolova, Svetlana
1
Briggs, Elten
1
Brown, Mark
1
more ...
less ...
Institution
All
Springer-Verlag GmbH
2
Conference on Digital Transformation in Business <2019, Istanbul>
1
Peter Lang GmbH
1
Published in...
All
International Journal of Retail & Distribution Management
9
Springer eBook Collection / Business and Economics
8
SpringerLink / Bücher
8
European Journal of Marketing
4
Young Consumers
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
European journal of marketing : EJM
2
Journal of Consumer Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Lehrbuch
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Business horizons
1
Decision sciences : DS
1
Entrepreneurial business and economics review : EBER
1
Gabler Edition Wissenschaft / Business-to Business-Marketing
1
Gabler Lehrbuch
1
History of retailing and consumption
1
International Journal of Business Performance Management
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Quality and Service Sciences
1
International journal of business and globalisation : IJBG
1
International journal of business excellence : IJBEX
1
International journal of management reviews : IJMR
1
International journal of retail and distribution management
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Historical Research in Marketing
1
Journal of Property Investment & Finance
1
Journal of Research in Interactive Marketing
1
Journal of Research in Marketing and Entrepreneurship
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of food products marketing
1
Journal of international food & agribusiness marketing
1
Journal of marketing theory and practice
1
Journal of retailing
1
Journal of strategic marketing
1
Marketing Intelligence & Planning
1
Operations management research : OMR ; advancing practice through theory
1
more ...
less ...
Source
All
ECONIS (ZBW)
60
Other ZBW resources
26
RePEc
1
Showing
1
-
10
of
87
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shopping centre marketing : value creation and customer engagement
Maciejewski, Grzegorz
-
2024
Persistent link: https://www.econbiz.de/10014515444
Saved in:
2
Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores
Crawford, Robert
- In:
History of retailing and consumption
9
(
2023
)
3
,
pp. 310-326
Persistent link: https://www.econbiz.de/10014560688
Saved in:
3
The role of local government in marketing small city retailing : examining the gap between perception and reality
Grimmer, Louise
- In:
The international review of retail, distribution and …
33
(
2023
)
4
,
pp. 371-395
Persistent link: https://www.econbiz.de/10014333652
Saved in:
4
Understanding customer satisfaction and loyalty in Indian retail sector : an empirical study
Khaled, Amgad S. D.
;
Almugari, Fatehi
;
Al-Dalaien, …
- In:
International journal of business excellence : IJBEX
31
(
2023
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10014389053
Saved in:
5
Is the whole greater than the sum of its parts? : a vending retail study
Stoyanov, Dobromir
- In:
International journal of retail and distribution management
51
(
2023
)
3
,
pp. 327-346
Persistent link: https://www.econbiz.de/10013552715
Saved in:
6
How augmented reality impacts
retail
marketing
: a state-of-the-art review from a consumer perspective
Rejeb, Abderahman
;
Rejeb, Karim
;
Treiblmaier, Horst
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 718-748
Persistent link: https://www.econbiz.de/10014304955
Saved in:
7
Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica
;
Nardi, Lorenzo
;
Marinelli, Luca
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
Saved in:
8
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
9
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
10
Consumer orientations of secondhand fashion shoppers : the role of shopping frequency and store type
Evans, Freya
;
Grimmer, Louise
;
Grimmer, Martin
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364459
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->