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Search: subject:"Store brands"
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Store brands
40
Handelsmarke
38
Store brand
38
Brand management
37
Consumer behaviour
37
Konsumentenverhalten
35
Markenführung
35
Brand
32
Markenartikel
32
Einzelhandel
30
Retail trade
30
store brands
23
Brand image
16
Markenimage
13
Einzelhandelspreis
10
Preismanagement
10
Pricing strategy
10
Retail price
10
Private labels
7
Product quality
6
Beziehungsmarketing
5
Produktqualität
5
Relationship marketing
5
Retailing
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Distribution channel
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Food retailing
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Generics
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Lebensmitteleinzelhandel
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Theorie
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Theory
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Vertriebsweg
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Distribution channels
3
Emerging markets
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Game theory
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Marketing management
3
Marketingmanagement
3
Perceived quality
3
Product differentiation
3
Sales promotion
3
Store image perceptions
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research-article
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Cliquet, Gérard
5
Diallo, Mbaye Fall
5
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3
Lee, Eunkyu
3
Sethuraman, Raj
3
Chung, Hwan
2
Collins, Alan M.
2
Cuneo, Andres
2
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2
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2
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2
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2
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2
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2
Jara, Magali
2
Kuhlmann, Raphael
2
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2
Robert, Isabelle
2
Schivinski, Bruno
2
Sebri, Mouna
2
Singh, Vishal
2
Sudhir, K.
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Yagüe Guillén, María Jésus
2
Zaccour, Georges
2
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1
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1
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1
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1
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1
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1
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1
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1
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International Journal of Retail & Distribution Management
6
Journal of retailing and consumer services
5
European Journal of Marketing
4
International journal of retail & distribution management
4
Journal of retailing
4
Marketing Science
4
Journal of Product & Brand Management
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
Discussion papers / CEPR
2
Journal of Consumer Marketing
2
Journal of international consumer marketing
2
MERCATI E COMPETITIVITÀ
2
Management Science
2
Quantitative Marketing and Economics
2
Review of Marketing Science
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Applied economics
1
Australasian marketing journal
1
EuroMed Journal of Business
1
European Journal of Operational Research
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
European research on management and business economics
1
Foundations and Trends(R) in Marketing
1
Han gug gae bal yeon gu
1
International Marketing Review
1
International journal of business and emerging markets : IJBEM
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International marketing review
1
Journal of Agricultural & Food Industrial Organization
1
Journal of business research : JBR
1
Journal of international food & agribusiness marketing
1
Journal of marketing research : JMR
1
Journal of transnational management : the official journal of the International Management Development Association
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
38
Other ZBW resources
18
RePEc
14
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11
A game theoretic approach for analyzing the competition between national and
store
brands
by considering store loyalty
Assarzadegan, Parisa
;
Hejazi, Seyed Reza
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
Saved in:
12
The Natural Monopoly effect in brand purchasing : do big brands really appeal to lighter category buyers?
Dawes, John
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 90-99
Persistent link: https://www.econbiz.de/10012253927
Saved in:
13
Emerging third generation private label brands : retailers' and consumers' perspectives towards leading Indian retail chains
Ajay Singh
;
Singhal, Rakesh Kumar
- In:
International journal of business and emerging markets …
12
(
2020
)
2
,
pp. 179-203
Persistent link: https://www.econbiz.de/10012250425
Saved in:
14
Private label shoppers between fast fashion trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin
;
Kemper, Jan
;
Brettel, Malte
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
Saved in:
15
Do
store
brands
aid store loyalty?
Seenivasan, Satheesh
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Management science : journal of the Institute for …
62
(
2016
)
3
,
pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
Saved in:
16
Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.
;
Grebitus, Carola
- In:
Journal of international food & agribusiness marketing
31
(
2019
)
4
,
pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
Saved in:
17
Profiling prospective private-label buyers
Larson, Ronald B.
- In:
The international review of retail, distribution and …
28
(
2018
)
5
,
pp. 516-530
Persistent link: https://www.econbiz.de/10011988217
Saved in:
18
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
Saved in:
19
Impact of the expansion of private brands on Korean retail and manufacturing
Lee, Jinkook
- In:
Han gug gae bal yeon gu
40
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011905153
Saved in:
20
Brand positioning and consumer taste information
Nalca, Arcan
;
Boyacı, Tamer
;
Ray, Saibal
- In:
European journal of operational research : EJOR
268
(
2018
)
2
,
pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
Saved in:
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