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Search: subject:"Utilitarian consumption"
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Consumer behaviour
9
Konsumentenverhalten
9
Utilitarianism
8
Utilitarismus
8
Hedonic and utilitarian consumption
4
Private consumption
4
Privater Konsum
4
Utilitarian consumption
4
Brand image
3
Hedonic consumption
3
Hedonic price index
3
Hedonischer Preisindex
3
Markenimage
3
Brand management
2
Markenführung
2
Satisfaction
2
3D printing
1
Advertising effects
1
Artificial intelligence
1
Attitude
1
Brand
1
Brand architecture
1
Brasilien
1
Brazil
1
Co-creation
1
Co-production
1
Compromise effect
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer engagement
1
Corporate branding
1
Corporate marketing
1
Customer satisfaction
1
Different types of valuation
1
EM consumers
1
Emerging economies
1
Experiential
1
Happiness
1
Hedonic
1
Hedonic–utilitarian consumption domains
1
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English
12
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Baek, Tae Hyun
1
Bang, Hye Jin
1
Chen, Charlene Y.
1
Chen, Haipeng
1
Choi, Dongwon
1
Cian, Luca
1
Erkin, Aras
1
Franco, Natália Corradi
1
Hepola, Janne
1
Karjaluoto, Heikki
1
Khan, Huda
1
Kim, Jungkeun
1
Kim, Sungeun Ange
1
Kivenzor, Gregory J.
1
Lee, Leonard
1
Lee, Richard
1
Leppäniemi, Matti
1
Li, Xingbo
1
Liu, Fu
1
Lockshin, Larry
1
Longoni, Chiara
1
Mesquita, José Marcos Carvalho de
1
Meyer, Jeffrey
1
Otter, Thomas
1
Shirai, Miyuri
1
Strebinger, Andreas
1
Wentzel, Daniel
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Wiecek, Annika
1
Yap, Andy J.
1
Yoon, Sukki
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Journal of retailing and consumer services
3
The journal of product & brand management
2
International journal of advertising : the review of marketing communications
1
International journal of emerging markets
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
12
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1
Message assertiveness and price discounts : differences between hedonic and
utilitarian
consumption
Choi, Dongwon
;
Bang, Hye Jin
;
Yoon, Sukki
;
Baek, Tae Hyun
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 149-172
Persistent link: https://www.econbiz.de/10014450246
Saved in:
2
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
3
Are consumption patterns linked to life satisfaction? : an exploratory study in Brazil
Mesquita, José Marcos Carvalho de
;
Kivenzor, Gregory J.
; …
- In:
International journal of emerging markets
17
(
2022
)
9
,
pp. 2420-2443
Persistent link: https://www.econbiz.de/10014331901
Saved in:
4
Artificial intelligence in utilitarian vs. hedonic contexts : the "word-of-machine" effect
Longoni, Chiara
;
Cian, Luca
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10012794731
Saved in:
5
Beauty in the eyes of its beholders : effects of design novelty on consumer preference
Liu, Fu
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Li, Xingbo
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012171820
Saved in:
6
Is it all about consumer engagement? : explaining continuance intention for utilitarian and hedonic service consumption
Hepola, Janne
;
Leppäniemi, Matti
;
Karjaluoto, Heikki
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305413
Saved in:
7
Just print it! : the effects of self-printing a product on consumers' product evaluations and perceived ownership
Wiecek, Annika
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 795-811
Persistent link: https://www.econbiz.de/10012293337
Saved in:
8
Control deprivation motivates acquisition of utilitarian products
Chen, Charlene Y.
;
Lee, Leonard
;
Yap, Andy J.
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 1031-1047
Persistent link: https://www.econbiz.de/10011770803
Saved in:
9
Underdog effects : the role of consumption domain and retail crowding
Shirai, Miyuri
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 384-392
Persistent link: https://www.econbiz.de/10011782903
Saved in:
10
The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda
;
Lee, Richard
;
Lockshin, Larry
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
Saved in:
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