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Search: subject:"marketing-finance interface"
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Marketing-finance interface
20
marketing-finance interface
15
Börsenkurs
8
Share price
8
Capital income
7
Customer satisfaction
7
Kapitaleinkommen
7
Kundenzufriedenheit
6
Advertising
5
Marketing management
5
customer satisfaction
5
Aktienmarkt
4
Ankündigungseffekt
4
Announcement effect
4
Event study
4
Firm performance
4
Firm value
4
Marketingmanagement
4
New product development
4
Produktentwicklung
4
Stock market
4
Unternehmenserfolg
4
Werbung
4
Anlageverhalten
3
Behavioural finance
3
CAPM
3
Innovation
3
Marketing–finance interface
3
Portfolio selection
3
Portfolio-Management
3
Shareholder value
3
Unternehmenswert
3
Beziehungsmarketing
2
Brand image
2
Brand management
2
Capital structure
2
Cash Flow
2
Cash flow
2
Consumer behaviour
2
Corporate communications
2
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35
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35
research-article
5
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English
40
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2
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Tuli, Kapil R.
4
Albadvi, Amir
2
Bayer, Emanuel
2
Grewal, Rajdeep
2
Hanssens, Dominique M.
2
Hoffmann, Arvid O. I.
2
Ketteler, Dana
2
Lim, Leon Gim
2
Meyer, Heather M.
2
Mintz, Ofer
2
Norouzi, Ashraf
2
Pauwels, Koen
2
Skiera, Bernd
2
Srinivasan, Shuba
2
Ujah, Nacasius U.
2
(Shawn) Jang, SooCheong
1
Agarwal, Manoj Kumar
1
Akdeniz, M. Billur
1
Avagyan, Vardan
1
Bendig, David
1
Bharadwaj, Sundar G.
1
Brettel, Malte
1
Camacho, Nuno
1
Cao, Zixia
1
Carrillat, François A.
1
Chen, Chien-Wei
1
Chiang, Min-Hsien
1
Choi, Kyeong-Seop
1
Cillo, Paola
1
Colicev, Anatoli
1
Dekimpe, Marnik G.
1
Ebbes, Peter
1
Edeling, Alexander
1
Farhang, Maryam
1
Fornell, Claes
1
Germann, Frank
1
Griffith, David A.
1
Grégoire, Yany
1
Gulen, Huseyin
1
Healey, John
1
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Journal of marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
2
Australian journal of management
1
Corporate Communications: An International Journal
1
Entrepreneurship research journal : ERJ
1
European journal of marketing
1
International Journal of Bank Marketing
1
International Journal of Contemporary Hospitality Management
1
International journal of hospitality management
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of strategic marketing
1
Management Research Review
1
Management research review
1
Marketing Intelligence & Planning
1
Marketing Letters
1
Marketing Science
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
35
Other ZBW resources
5
RePEc
2
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1
Should B2B start-ups invest in marketing?
Mintz, Ofer
;
Lilien, Gary L.
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 220-237
Persistent link: https://www.econbiz.de/10014530422
Saved in:
2
The contribution of managerial ability on customer satisfaction : an empirical investigation
Ngo, Thanh
;
Mai, Enping
;
Siguaw, Judy
;
Jory, Surendranath R.
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 343-369
Persistent link: https://www.econbiz.de/10014303242
Saved in:
3
Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic
Farhang, Maryam
;
Kamran-Disfani, Omid
;
Zadeh, Arash H.
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10014229059
Saved in:
4
Does disclosure of advertising spending help investors and analysts?
Moon, Sungkyun
;
Tuli, Kapil R.
;
Mukherjee, Anirban
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10014245098
Saved in:
5
The impact of a manufacturer's financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets
Agarwal, Manoj Kumar
;
Ma, Zecong
;
Park, Chang Hee
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 844-857
Persistent link: https://www.econbiz.de/10013168472
Saved in:
6
Financial projections in innovation selection : the role of scenario presentation, expertise, and risk
Avagyan, Vardan
;
Camacho, Nuno
;
Van der Stede, Wim A.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 907-926
Persistent link: https://www.econbiz.de/10013399661
Saved in:
7
Slicing vs chunking product-harm crisis : antecedents and firm performance implications
Pupovac, Ljubomir
;
Carrillat, François A.
;
Michayluk, David
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1856-1884
Persistent link: https://www.econbiz.de/10013352647
Saved in:
8
The asymmetric effect of warranty payments on firm value : the moderating role of advertising, R&D, and industry concentration
Kurt, Didem
;
Pauwels, Koen
;
Kurt, Ahmet C.
;
Srinivasan, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 817-837
Persistent link: https://www.econbiz.de/10013191771
Saved in:
9
What if your owners also own other firms in your industry? : the relationship between institutional common ownership, marketing, and firm performance
Healey, John
;
Mintz, Ofer
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 838-856
Persistent link: https://www.econbiz.de/10013191773
Saved in:
10
The
marketing-finance
interface
: a new integrative review of metrics, methods, and findings and an agenda for future research
Edeling, Alexander
;
Srinivasan, Shuba
;
Hanssens, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
4
,
pp. 857-876
Persistent link: https://www.econbiz.de/10013191777
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