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Search: subject_exact:"Social marketing"
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Social marketing
439
Social Marketing
377
Consumer behaviour
118
Konsumentenverhalten
118
social marketing
89
Advertising effects
42
Werbewirkung
42
Behavioral economics
41
Corporate social responsibility
41
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29
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27
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25
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24
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20
Social change
20
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19
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18
Market segmentation
18
Marktsegmentierung
18
Sustainability
18
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Australia
17
Australien
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Internet marketing
17
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422
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Rundle-Thiele, Sharyn
27
Kubacki, Krzysztof
18
Dietrich, Timo
12
Eagle, Lynne C.
7
Galan-Ladero, M. Mercedes
7
Gordon, Ross
7
Knox, Kathy
6
Mulcahy, Rory
6
Pang, Bo
6
Tweneboah-Koduah, Ernest Yaw
6
Alves, Helena
5
Kennedy, Ann-Marie
5
Bogueva, Diana
4
Dibb, Sally
4
Domegan, Christine
4
Marinova, Dora
4
Parkinson, Joy
4
Russell-Bennett, Rebekah
4
Baptista, Nuno
3
Basil, Debra Z.
3
Beachcroft-Shaw, Harry
3
Beerli-Palacio, Asunción
3
Biswas, Saswata Narayan
3
Brennan, Linda
3
Cismaru, Magdalena
3
Coffie, Isaac Sewornu
3
Diaz-Meneses, Gonzalo
3
Ellis, Debbie
3
Fleischman, David
3
Gregory-Smith, Diana
3
Hamby, Anne
3
Hay, Rachel
3
Jebarajakirthy, Charles
3
Lee, Nancy R.
3
McCarthy, Breda
3
McHugh, Patricia
3
Pinho, José Carlos
3
Raphaely, Talia
3
Riedel, Aimee
3
Sunstein, Cass R.
3
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Springer Fachmedien Wiesbaden
6
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1
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1
De Gruyter Oldenbourg
1
Edward Elgar Publishing
1
Helmut-Schmidt-Universität
1
IGI Global
1
Internationales Wissenschaftsforum Heidelberg
1
Peter Lang GmbH
1
Springer Nature Switzerland AG
1
Springer-Verlag GmbH
1
Warum befolgen wir Recht? <Veranstaltung> <2018, Heidelberg>
1
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International review on public and non-profit marketing
34
Journal of social marketing : JSOCM
34
Journal of nonprofit & public sector marketing
14
Health marketing quarterly
13
Journal of marketing management : MM
12
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Journal of business research : JBR
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
7
Australasian marketing journal
6
The journal of services marketing
6
European journal of marketing
5
International journal of nonprofit and voluntary sector marketing
5
Journal of Business Ethics
5
International journal of advertising : the review of marketing communications
4
Journal of economic behavior & organization : JEBO
4
Psychology & marketing
4
Research
4
Springer eBook Collection
4
Working paper / National Bureau of Economic Research, Inc.
4
American economic journal : a journal of the American Economic Association
3
Food policy : economics planning and politics of food and agriculture
3
Journal of Business Research
3
Journal of marketing research
3
Journal of strategic marketing
3
Marketing theory
3
Policy research working paper : WPS
3
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
3
Asia-Pacific journal of business administration
2
CSR 2.0 and the new era of corporate citizenship
2
Collective creativity for responsible and sustainable business practice
2
Corporate governance : international journal of business in society
2
Discussion paper / Centre for Economic Policy Research
2
Discussion papers / CEPR
2
Economics & philosophy
2
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ECONIS (ZBW)
439
RePEc
28
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467
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1
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Roberts-Lombard, Mornay
;
Maduku, Daniel K.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
2
The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo
;
Hoffmann, Stefan
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
Saved in:
3
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
4
Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico
Fernandez-Haddad, Marilu
;
Gonzalez, Raquel Carolina Lara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 494-520
Persistent link: https://www.econbiz.de/10014444827
Saved in:
5
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
6
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
7
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
8
Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457825
Saved in:
9
Search engine optimisation for social marketing
Diaz-Meneses, Gonzalo
;
Pérez-Lasala, Sol Castellanos
; …
- In:
Effective digital marketing for improving society …
,
(pp. 76-103)
.
2024
Persistent link: https://www.econbiz.de/10014463405
Saved in:
10
Improving local rice consumption in Sub-Saharan Africa through social marketing : evidence from Ghana
Coffie, Isaac Sewornu
;
Tweneboah-Koduah, Ernest Yaw
; …
- In:
International review on public and non-profit marketing
21
(
2024
)
1
,
pp. 177-196
Persistent link: https://www.econbiz.de/10014501197
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