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Search: subject_exact:"Web-Marketing"
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Online-Marketing
5,587
Internet marketing
5,497
Social Web
3,047
Social web
3,047
Consumer behaviour
2,524
Konsumentenverhalten
2,524
Online retailing
1,088
Online-Handel
1,088
Viral marketing
1,038
Virales Marketing
1,038
Brand management
961
Markenführung
961
Werbewirkung
960
Advertising effects
958
Advertising
881
Werbung
868
Electronic Commerce
858
Beziehungsmarketing
853
Relationship marketing
853
E-commerce
832
Social media
659
Markenimage
570
Brand image
568
social media
492
Marketingmanagement
447
Marketing management
443
Internet
399
Website
331
Brand
288
Markenartikel
275
Digitalisierung
273
Soziales Netzwerk
267
Digitization
263
Social network
257
Customer satisfaction
246
Kundenzufriedenheit
246
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238
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218
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218
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199
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2,257
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664
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4
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363
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84
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68
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68
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64
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64
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51
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51
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27
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27
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26
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25
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5,306
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292
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Kreutzer, Ralf T.
31
Dwivedi, Yogesh Kumar
20
Law, Chun Hung Roberts
16
Hudders, Liselot
13
Rita, Paulo
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
12
Ko, Eunju
12
Kumar, Vikas
11
Loureiro, Sandra Maria Correia
11
Ozuem, Wilson
11
Rana, Nripendra P.
11
Thaichon, Park
11
Filieri, Raffaele
10
Lammenett, Erwin
10
Martínez-López, Francisco J.
10
Okumus, Fevzi
10
Pauwels, Koen
10
Quach, Sara
10
Choi, Yung Kyun
9
Hollebeek, Linda D.
9
Kannan, P. K.
9
Pelsmacker, Patrick de
9
Qiu, Liangfei
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Tucker, Catherine
9
Wu, Luorong
9
Akram, Umair
8
Decarolis, Francesco
8
Fan, Weiguo
8
Grewal, Dhruv
8
Hinson, Robert
8
Jerath, Kinshuk
8
Karjaluoto, Heikki
8
Kumar, Subodha
8
Mariani, Marcello M.
8
Olbrich, Rainer
8
Rahman, Zillur
8
Richard, Marie-Odile
8
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Springer Fachmedien Wiesbaden
74
IGI Global
24
National Bureau of Economic Research
11
OECD
9
Springer Gabler <Firma>
9
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
5
Deutscher Dialogmarketing Verband
4
Peter Lang GmbH
4
Technische Universität Braunschweig
4
Edward Elgar Publishing
3
Springer International Publishing
3
NetLibrary, Inc
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Conference for Graduate Research in Tourism, Hospitality and Leisure <9., 2017, Cartagena>
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Global Marketing Conference <2023, Seoul>
1
Haufe-Lexware GmbH & Co. KG
1
ISPIM Innovation Conference <33., 2022, Kopenhagen>
1
Information Resources Management Association
1
Interdisciplinary Tourism Research Conference <5., 2017, Cartagena>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Business Intelligence and Modelling <9., 2021, Athen>
1
International Conference on Digital Economy <2., 2017, Sidi Bou Said>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Scientific-Practical Conference <2022, Online>
1
Kassel University Press GmbH
1
Palgrave Macmillan <Firma>
1
Taylor and Francis.
1
Universität Bremen
1
Universität Hamburg
1
Universität Kassel
1
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Journal of business research : JBR
276
Journal of retailing and consumer services
161
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
110
International journal of internet marketing and advertising : IJIMA
99
Springer eBook Collection
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of advertising research
47
Journal of management information systems : JMIS
46
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
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ECONIS (ZBW)
5,595
RePEc
3
Other ZBW resources
3
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91
Deciphering older female salespeople's motivation to use social media in sales : insights from Malaysia
Ho, Helen Hui Ping
;
Soo Yeong Ewe
- In:
Emerging Technologies in Business : Innovation …
,
(pp. 129-149)
.
2024
Persistent link: https://www.econbiz.de/10014532284
Saved in:
92
Antecedents of intention to use social media for virtual events
Choon Ling Kwek
;
Siew Cheng Lee
;
Shee Ping Lee
;
Hwee …
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014534074
Saved in:
93
Do word-of-mouth and quality have the same influence in choosing a doctor online? : a study from elaboration likelihood model perspective
Wu, Juhua
;
Chen, Wanqi
;
Tao, Lei
;
Liu, Qian
- In:
Journal of information & knowledge management : JIKM
23
(
2024
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014535209
Saved in:
94
Marketing executives and corporate performance : from the perspective of marketing digitalization
Du, Kunhai
;
Zhao, Qicheng
;
Yin, Yugang
;
Zhang, Tiancheng
- In:
International review of economics & finance : IREF
93
(
2024
)
1
,
pp. 631-644
Persistent link: https://www.econbiz.de/10014535390
Saved in:
95
Reputational compliance in the communicative online environment of a hotel entity
Bovsh, Lyudmila
;
Mouloudj, Kamel
;
Bosovska, Myroslava
; …
- In:
Business continuity management and resilience : …
,
(pp. 199-219)
.
2024
Persistent link: https://www.econbiz.de/10014535873
Saved in:
96
Fixed point label attribution for real-time bidding
Bompaire, Martin
;
Désir, Antoine
;
Heymann, Benjamin
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1043-1061
Persistent link: https://www.econbiz.de/10014536790
Saved in:
97
Content promotion for online content platforms with the diffusion effect
Lin, Yunduan
;
Wang, Mengxin
;
Zhang, Heng
;
Zhang, Renyu
; …
- In:
Manufacturing & service operations management : M & SOM
26
(
2024
)
3
,
pp. 1062-1081
Persistent link: https://www.econbiz.de/10014536796
Saved in:
98
Adoption of digital marketing in tourism SMEs : a review and research agenda
Sharma, Ankita
;
Sharma, Swati
- In:
Management research review
47
(
2024
)
7
,
pp. 1077-1095
Persistent link: https://www.econbiz.de/10014537140
Saved in:
99
From books to blogs : the digitalization journey of a contentpreneur
Mostafa, Hend
;
Apaydin, Marina
;
Gold, Shaun
;
Hammoda, Basel
- In:
Contemporary entrepreneurship : global perspectives and …
,
(pp. 9-18)
.
2024
Persistent link: https://www.econbiz.de/10014537230
Saved in:
100
Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von
;
Riemann, Robin
- In:
De Gruyter handbook of media economics
,
(pp. 185-200)
.
2024
Persistent link: https://www.econbiz.de/10014538894
Saved in:
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