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Search: subject_exact:"Word of mouth"
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Viral marketing
2,438
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ECONIS (ZBW)
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69
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1
Omnichannel shopping habit development
Sharma, Neeru
;
Fatima, Johra Kayeser
;
Sharma, Shveta
; …
- In:
International journal of consumer studies
48
(
2024
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014576018
Saved in:
2
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
3
To recommend or not recommend is the question : does NPS predict word-of-mouth?
Schlosser, Ann
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10014584463
Saved in:
4
Taking the measure of Net Promoter Score : an assessment of construct and predictive validity
Jaramillo, Susana
;
Deitz, George
;
Hansen, John D.
; …
- In:
International journal of market research
66
(
2024
)
2/3
,
pp. 278-302
Persistent link: https://www.econbiz.de/10014584481
Saved in:
5
Net promoter and revenue growth : an examination across three industries
Dawes, John
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10014631449
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6
Product-facilitated conversations : when does starting a conversation by mentioning a product lead to better conversational outcomes?
Wiener, Hillary J. D.
;
Bettman, James R.
;
Luce, Mary Frances
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 334-342
Persistent link: https://www.econbiz.de/10014534700
Saved in:
7
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
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8
Is satisfaction a moderator? : the effect of sensory experience on perceived environmental sustainability and WOM : a study on the world's first organic state : Sikkim, India
Nukhu, Rhulia
;
Sapna Singh
- In:
Journal of hospitality and tourism insights
7
(
2024
)
1
,
pp. 479-499
Persistent link: https://www.econbiz.de/10014467534
Saved in:
9
Veganism, a new hotel paradigm : exploring the attributes of vegan-friendly hotels and guest approach behaviors
Yu, Jongsik
;
Kim, Seongseop
;
Baah, Nancy Grace
;
Han, Heesup
- In:
International journal of hospitality management
117
(
2024
),
pp. -11
Persistent link: https://www.econbiz.de/10014457839
Saved in:
10
The effects of similarity of values, religious values, and empathy on bank commitment to CSR and customers' internal and behavioral responses : evidence from Guilan Province in Ira...
Zidehsaraei, Maryam
;
Esmaeilpour, Reza
;
Akbari, Mohsen
- In:
Journal of financial services marketing
29
(
2024
)
1
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014479262
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