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~institution:"AMACOM"
~institution:"ICORIA <10, 2011, Berlin>"
~institution:"INSEAD"
~institution:"Institut für Betriebswirtschaftslehre des Außenhandels <Wien>"
~subject:"Marketing management"
~subject:"Werbung"
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Search: subject_exact:"Marketing mix"
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Marketing management
Werbung
Marketingmanagement
17
Competitive strategy
6
Wettbewerbsstrategie
6
Eastern Europe
5
Osteuropa
5
Ostmitteleuropa
5
Auslandsinvestition
4
Foreign investment
4
Marketingstrategie
4
Beziehungsmarketing
3
Consumer behaviour
3
International market entry
3
Internationaler Markteintritt
3
Konsumentenverhalten
3
Market research
3
Marktforschung
3
Relationship marketing
3
Strategic management
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Strategisches Management
3
Gewinn
2
Joint Venture
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Market entry
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Marketing
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Marketing theory
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Marketingtheorie
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1987-1999
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Advertising
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Betriebsnachrichtenwesen
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Corporate Social Responsibility
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English
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Springer, Reiner
4
Chadraba, Petr
3
Boulding, William
2
Christen, Markus
2
Bacon, Terry R.
1
Deutz Ebeling, Hardy
1
Eisend, Martin
1
Kotler, Philip
1
Larréché, Jean-Claude
1
Malaviya, Prashant
1
Meyer, Peter
1
Powell, William W.
1
Pugh, David G.
1
Schaffir, Kurt H.
1
Solomon, Michael R.
1
Spargo, Sarah
1
Steinbock, Dan
1
Trentin, H. George
1
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AMACOM
ICORIA <10, 2011, Berlin>
INSEAD
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
American Marketing Association
58
Springer Fachmedien Wiesbaden
49
Books on Demand GmbH <Norderstedt>
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
12
OECD
12
Verlag Franz Vahlen
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Chartered Institute of Marketing
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
Verlag Dr. Kovač
7
American Management Association
6
Duncker & Humblot
6
Edward Elgar Publishing
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
UVK Verlagsgesellschaft mbH
5
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Wiley-VCH
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Gesellschaft zur Erforschung des Markenwesens
3
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Faculty & research / Insead : working paper series
3
Advances in advertising research
1
European Advertising Academy
1
Gabler Research
1
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ECONIS (ZBW)
17
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1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in Ju...
Eisend, Martin
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009744454
Saved in:
2
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2010
Persistent link: https://www.econbiz.de/10009505069
Saved in:
3
Proceedings of the 17th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 3-5, 2009, Vienna, Austria
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2009
Persistent link: https://www.econbiz.de/10009487237
Saved in:
4
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
Springer, Reiner
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003797519
Saved in:
5
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
6
Proceedings of the 13th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1 - 3, 2005, Vienna, Austria
Chadraba, Petr
(
contributor
);
Springer, Reiner
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2005
Persistent link: https://www.econbiz.de/10003212130
Saved in:
7
Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4, 2004, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003327838
Saved in:
8
Conquering consumerspace : marketing strategies for a branded world
Solomon, Michael R.
-
2003
Persistent link: https://www.econbiz.de/10001716809
Saved in:
9
Winning behavior : what the smartest, most successful companies do differently
Bacon, Terry R.
;
Pugh, David G.
-
2003
Persistent link: https://www.econbiz.de/10001783172
Saved in:
10
Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2003, Vienna, Austria
Chadraba, Petr
(
contributor
)
-
Conference on Marketing and Business Strategies for …
-
2003
Persistent link: https://www.econbiz.de/10003335199
Saved in:
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