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~institution:"American Marketing Association"
~institution:"Federal Reserve Bank of Dallas"
~subject:"Marktforschung"
~type_genre:"Collection of articles of several authors"
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Marktforschung
Consumer behaviour
9
Konsumentenverhalten
9
Marketing
7
Marketing management
7
Marketingmanagement
7
Market research
6
Beziehungsmarketing
3
Marketing theory
3
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3
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2
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USA
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Welt
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15.09.1991
1
2018
1
Advertising
1
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1
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Brand management
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Internet marketing
1
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Online-Marketing
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Collection of articles of several authors
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10
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6
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Chandy, Rajesh K.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Moorman, Christine
1
Schewe, Charles D.
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
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American Marketing Association
Federal Reserve Bank of Dallas
European Society for Opinion and Marketing Research
2
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
American Council on Consumer Interests
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Conferencia Latinoamericana <4, 1997, Rio de Janeiro>
1
DePaul University / College of Commerce
1
Deutsche Werbewissenschaftliche Gesellschaft
1
European Marketing Academy
1
Gesellschaft Sozialwissenschaftlicher Infrastruktureinrichtungen
1
Hochschule für Wirtschaft und Politik
1
ICORIA <16., 2017, Gent>
1
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
1
International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
International Conference on Research in the Consumer Interest <2, 1990, Snowbird, Utah>
1
International Workshop Traffic and Mobility: Simulation - Economics - Environment <1999, Aachen>
1
RWTH Aachen / Lehrstuhl und Institut für Kraftfahrwesen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Seminar on Children and Young People: Are They the New Consumers? <1992, Mailand>
1
Springer Fachmedien Wiesbaden
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Symposium on Consumer Panel Data <1, 1999, Mannheim>
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Warwick Business School
1
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
1
Winter Marketing Academic Conference <2017, Orlando, Fla.>
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
Zentrum für Empirische Forschung
1
Zentrum für Umfragen, Methoden und Analysen
1
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ECONIS (ZBW)
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
2
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
3
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
4
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
5
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
6
The elderly market : selected readings
Schewe, Charles D.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10013541533
Saved in:
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