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~institution:"American Marketing Association"
~subject:"Digitization"
~subject:"Market research"
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Digitization
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American Marketing Association
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3
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2
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
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2
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
3
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
4
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
5
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
6
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
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