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~institution:"American Marketing Association"
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Marktforschung
31
Market research
29
Marketing
18
Marketing management
13
Marketingmanagement
13
Consumer behaviour
11
Konsumentenverhalten
11
Beziehungsmarketing
7
Marketing theory
7
Marketingtheorie
7
Relationship marketing
7
Theorie
7
Theory
7
Internet marketing
6
Online-Marketing
6
USA
6
United States
6
Welt
4
World
4
Selling
3
Verkauf
3
Australia
2
Australien
2
Corporate Social Responsibility
2
Corporate social responsibility
2
International market entry
2
International marketing
2
Internationaler Markteintritt
2
Internationales Marketing
2
Zeitschrift
2
16.06.1986
1
24.01.1990
1
Absatz
1
Advertising
1
Age group
1
Altersgruppe
1
Ausbildung
1
B-to-B-Marketing
1
Brand loyalty
1
Brand management
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25
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6
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Konferenzschrift
17
Collection of articles of several authors
12
Sammelwerk
12
Conference proceedings
10
Graue Literatur
6
Non-commercial literature
6
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English
30
Undetermined
1
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All
Cowan, Donald R. G.
2
Allvine, Fred C.
1
Alvarez Mourey, James
1
Andreasen, Alan R.
1
Blanchard, Simon
1
Blankenship, Albert Breneman
1
Breen, George E.
1
Chakrapani, Chuck
1
Chandy, Rajesh K.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Darden, William R.
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Griffith, David
1
Hamilton, Rebecca W.
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Inman, Jeffrey
1
Krishnan, Ram
1
Lukas, Bryan A.
1
Mallapragada, Girish
1
Moore, Marian C.
1
Moorman, Christine
1
Peres, Renana
1
Perreault, William D.
1
Saboo, Alok
1
Schewe, Charles D.
1
Sheth, Jagdish N.
1
Slotegraaf, Rebecca
1
Steenburgh, Thomas J.
1
Sturdivant, Frederick D.
1
Tan, Chin Tiong
1
Viswanathan, Madhu
1
Workman, John P.
1
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American Marketing Association
Institut für Demoskopie Allensbach
67
European Society for Opinion and Marketing Research
45
Springer Fachmedien Wiesbaden
26
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
Market Research Society
10
Esomar
7
Berufsverband Deutscher Markt- und Sozialforscher
6
GfK-Nürnberg e.V.
5
AMACOM
4
Deutsch-Koreanische Industrie- und Handelskammer
4
Edward Elgar Publishing
4
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
4
Institute of Social Studies (ISS)
4
Springer-Verlag GmbH
4
Universität Stuttgart / Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Controlling
4
Universität Trier / Lehrstuhl für Marketing und Innovation
4
Books on Demand GmbH <Norderstedt>
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutsches Institut für Wirtschaftsforschung
3
Forschungsgruppe Konsum und Verhalten
3
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
3
Fördergesellschaft Produktmarketing
3
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Marktforschung GmbH
3
GfK-Marktforschung GmbH <Nürnberg>
3
Harvard Graduate School of Business Administration
3
IGI Global
3
Ifo-Institut für Wirtschaftsforschung
3
Indian Institute of Foreign Trade <Delhi>
3
Marketing Research Congress <45, 1992, Madrid>
3
OECD
3
Seminar on market modelling
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer International Publishing
3
Verlag Dr. Kovač
3
Academy of Marketing
2
Academy of Marketing Science
2
Advertising Research Foundation
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
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Michigan business papers
2
AMA educators proceedings
1
Combined proceedings (Spring Conference + Fall Conference)
1
Proceedings series / American Marketing Association
1
Series / American Marketing Association
1
Source
All
ECONIS (ZBW)
30
USB Cologne (EcoSocSci)
1
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1
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
3
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
4
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
5
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
6
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
7
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
8
Marketing insights : driving informed decisions and business value through analytics
American Marketing Association
-
Chicago, Ill. : American Marketing Assoc.
-
25.2013 - 28.2016,1; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10009745080
Saved in:
9
Improving business practice through marketing insight : AMA Summer Educators' Conference 2015 : AMA educators proceedings volume 26 : Chicago, Illinois, USA, 14-16 August 2015
AMA Summer Educator's Conference <2015, Chicago, Ill.>
;
…
-
2015
Persistent link: https://www.econbiz.de/10011459565
Saved in:
10
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
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