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~institution:"American Marketing Association"
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Dienstleistungsmarketing
5
Services marketing
5
Marketing
2
Theorie
2
Theory
2
07.09.1986
1
08.02.1981
1
27.09.1987
1
Business organization
1
Dienstleistung
1
Dienstleistungsbetrieb
1
Dienstleistungssektor
1
USA
1
United States
1
Unternehmensorganisation
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Book / Working Paper
5
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Collection of articles of several authors
5
Konferenzschrift
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Sammelwerk
5
Conference proceedings
4
Graue Literatur
2
Non-commercial literature
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English
5
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Bitner, Mary Jo
1
Bloch, Thomas M.
1
Czepiel, John A.
1
Donnelly, James H.
1
George, William R.
1
Surprenant, Carol F.
1
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American Marketing Association
Springer Fachmedien Wiesbaden
5
Fördergesellschaft Marketing an der Universität Augsburg
4
Nomos Verlagsgesellschaft
4
American Bankers Association
3
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
3
Books on Demand GmbH <Norderstedt>
2
Duncker & Humblot
2
Excellence-in-Service-Konferenz <5., 2015, Koblenz>
2
Faculdade de Economia, Universidade Nova de Lisboa
2
IGI Global
2
Institute of Chartered Financial Analysts of India
2
Ruhr-Universität Bochum / Seminar für Angewandte Wirtschaftslehre
2
ANZMAC Conference <2019, Wellington>
1
Alexander Technological Institute of Thessaloniki
1
Australian and New Zealand Marketing Academy
1
College of Business
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
De Gruyter Oldenbourg
1
Departamento de Economía de la Empresa, Universidad Carlos III de Madrid
1
Deutscher Betriebswirte-Verlag GmbH
1
Deutschland / Bundesamt für Wirtschaft und Ausfuhrkontrolle
1
Deutschland / Bundeswehr / Universität Hamburg
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Edward Elgar Publishing
1
Eidgenössische Technische Hochschule Zürich
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
European Association of Agricultural Economists - EAAE
1
European Society for Opinion and Marketing Research
1
FernUniversität in Hagen
1
Finnland / Valtionhallinnon kehittämiskeskus
1
Freie Universität Berlin / Marketing-Department
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Helsingin Kauppakorkeakoulu
1
Institut für Marketing <Münster, Westfalen>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Healthcare Industry Research
1
Josef Eul Verlag GmbH
1
Marketing-Symposium <1995, Haigerloch>
1
Münchener Marketing-Symposium <24, 1998, München>
1
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Proceedings series / American Marketing Association
4
Proceedings series
1
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ECONIS (ZBW)
5
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Designing a winning service strategy : [7th annual Services Marketing Conference proceedings]
Bitner, Mary Jo
(
ed.
)
-
1989
Persistent link: https://www.econbiz.de/10013541175
Saved in:
2
The services challenge : integrating for competitive advantage
Czepiel, John A.
(
ed.
)
-
1987
Persistent link: https://www.econbiz.de/10000813700
Saved in:
3
Add value to your service : the key to success
Surprenant, Carol F.
(
ed.
)
-
Services Marketing Conference <6, 1987, San Diego, Calif.>
;
…
-
1987
Persistent link: https://www.econbiz.de/10013541601
Saved in:
4
Services marketing in a changing environment : [third conference, Chicago, Ill., in Sept. 1984 ...]
Bloch, Thomas M.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10013541173
Saved in:
5
Marketing of services
Donnelly, James H.
(
ed.
);
George, William R.
(
ed.
)
-
Special Educators' Conference <1, 1981, Orlando, Fla.>
-
1981
Persistent link: https://www.econbiz.de/10000711361
Saved in:
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