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~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Deutschland / Bundesministerium für Gesundheit"
~institution:"European Advertising Academy"
~institution:"United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly"
~institution:"Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
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Consumer behaviour
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Deutschland
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Books on Demand GmbH <Norderstedt>
Deutschland / Bundesministerium für Gesundheit
European Advertising Academy
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Peter Lang GmbH
2
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
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Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
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Herbert von Halem Verlag
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ICORIA <11, 2012, Stockholm>
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ICORIA <12., 2013, Zagreb>
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ICORIA <14., 2015, London>
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ICORIA <15., 2016, Ljubljana>
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ICORIA <9, 2010, Madrid>
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J. L. Kellogg Graduate School of Management
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Leuphana Universität Lüneburg
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Philipp Reclam Junior <Stuttgart>
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Planung-und-Analyse-Symposium <1, 1985, Neu-Isenburg>
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Planung-und-Analyse-Symposium <2, 1986, Neu-Isenburg>
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UVK Verlagsgesellschaft mbH
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Universität Kaiserslautern / Lehrstuhl Regionalentwicklung und Raumordnung
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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ECONIS (ZBW)
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Extending the boundaries of advertising : [extended versions of papers presented at the 12th ICORIA (International Conference on Research in Advertising) Zagreb, Croatia in June 20...
Bušljeta Banks, Ivana
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010458141
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2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009769351
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3
Markenbildung und Werbeeffizienz in digitalen Zeiten : Wiesbadener Media- & Marketing-Kongress ; 14. April 2011
Schüür-Langkau, Anja
(
revision
)
-
2011
Persistent link: https://www.econbiz.de/10009237074
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