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~institution:"Kassel University Press GmbH"
~institution:"RWTH Aachen"
~subject:"Electronic Shopping"
~subject:"Online-Marketing"
~subject:"Produktentwicklung"
~subject:"Unternehmenserfolg"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Managing digital innovation : an investigation of the antecedents and outcomes of social media driven open innovation
Prasuhn, Jacqueline Isabelle
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2019
Persistent link: https://www.econbiz.de/10012231307
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2
Understanding antecedents and moderators of post-complaint customer purchase behavior in online retailing
Aswege, Frederike von
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2020
Persistent link: https://www.econbiz.de/10012403851
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3
Leveraging digital co-creation platforms for the systematic creation of high-quality contributions in the public and private sector
Billert, Matthias Simon
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2022
Persistent link: https://www.econbiz.de/10013415514
Saved in:
4
On the path to Industry 4.0 : an empirical analysis of the performance effects and antecedents of digital technology adoption in manufacturing
Brune, Nicolas
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2021
Persistent link: https://www.econbiz.de/10012598496
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5
Erfolgsfaktoren bei der Markteinführung von datenbasierten Dienstleistungen im Maschinen- und Anlagenbau
Husmann, Marco
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2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012225008
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6
Evaluating different types of segmentation bases towards their link to consumer behavior in e-commerce
Scheuffelen, Stefan C.
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2017
Persistent link: https://www.econbiz.de/10011639112
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7
Entrepreneurs' acceptance of digital marketing-communication technologies : a European study
Schuster, Oliver
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2019
Persistent link: https://www.econbiz.de/10012061210
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8
Understanding the effect of sustainable products on consumer purchase and return behavior : an empirical analysis in online markets
Feuß, Sebastian Dominik
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2020
Persistent link: https://www.econbiz.de/10012403850
Saved in:
9
Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel
-
2016
Persistent link: https://www.econbiz.de/10011686788
Saved in:
10
Managing expectations : explaining and influencing post-purchase evaluations and return intentions in online retailing
Hellemann, Niklas Jan
-
2017
Persistent link: https://www.econbiz.de/10011705406
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