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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Global business review"
~subject:"Academic-practitioner divide"
~subject:"Marketingmanagement"
~type:"article"
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Academic-practitioner divide
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Marketing
31
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9
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6
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6
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1
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AMS review : official publication of the Academy of Marketing Science
Global business review
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
20
Journal of strategic marketing
19
Journal of marketing
18
Journal of marketing management : MM
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
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13
Marketing theory
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Marketing intelligence & planning
12
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Journal of macromarketing
8
Journal of Islamic marketing
7
Journal of marketing communications
7
European research studies
6
Journal of marketing education : JME
6
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
International business review : the official journal of the European International Business Academy
5
Journal of business ethics : JOBE
5
Journal of business strategy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
Building corporate identity, image and reputation in the digital era
4
Handbook of marketing
4
Handbook of relationship marketing
4
Handelsforschung
4
International journal of pharmaceutical and healthcare marketing : IJPHM
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ECONIS (ZBW)
17
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1
Market-shaping phases : a qualitative meta-analysis and conceptual framework
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 354-374
Persistent link: https://www.econbiz.de/10012819661
Saved in:
2
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
3
Marketing on the metaverse : research opportunities and challenges
Lu, Shuya
;
Mintz, Ofer
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014327822
Saved in:
4
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
5
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
6
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
7
On managerial relevance : reconciling the academic-practitioner divide through market theorizing
Wieland, Heiko
;
Nariswari, Angeline
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819649
Saved in:
8
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
9
Examining the effect of marketing innovations on GPMA : a study using the PLS-SEM approach
Pant, Mayank
;
Virdi, Amarpreet Singh
;
Chaubey, D. S.
- In:
Global business review
21
(
2020
)
4
,
pp. 1025-1036
Persistent link: https://www.econbiz.de/10012287535
Saved in:
10
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
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