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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of business and globalisation : IJBG"
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Search: subject_exact:"Internationales Marketing"
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Internationales Marketing
18
International marketing
15
Brand management
7
Markenführung
7
Konsumentenverhalten
6
Consumer behaviour
4
Frankreich
4
Sportmarketing
4
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Ringeisen, Petra
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Mohammad Falahat
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AMS review : official publication of the Academy of Marketing Science
International journal of business and globalisation : IJBG
International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
SpringerLink / Bücher
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Journal of international consumer marketing
34
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
15
OLC EcoSci
3
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1
Benchmarking global IT majors' brand strength towards global branding of Asian IT organisations
Ray, Keshab
;
Sharma, Meenakshi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
2
,
pp. 170-197
Persistent link: https://www.econbiz.de/10013475404
Saved in:
2
Innovations and new frontiers for international marketing and management
Henninger, Claudia E.
(
ed.
);
Ryding, Daniella
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10011995070
Saved in:
3
Export performance of international new ventures in emerging market
Mohammad Falahat
;
Migin, Melissa W.
- In:
International journal of business and globalisation : IJBG
19
(
2017
)
1
,
pp. 111-125
Persistent link: https://www.econbiz.de/10011847642
Saved in:
4
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
Saved in:
5
The role of competitive strategies on export market selection by SMEs in an emerging economy
Ayob, Abu H.
;
Zizah Che Senik
- In:
International journal of business and globalisation : IJBG
14
(
2015
)
2
,
pp. 208-225
Persistent link: https://www.econbiz.de/10011530678
Saved in:
6
Strategies for developing effective cross-cultural decision makers : investigating developments in international relationship management for learners in higher education
Bell, Richard
;
Ireland, Simon
;
Swift, Jonathan S.
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 354-368
Persistent link: https://www.econbiz.de/10011289433
Saved in:
7
Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
4
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
Saved in:
8
Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Véran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10009783159
Saved in:
9
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
10
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10009783163
Saved in:
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