//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~subject:"Marketingmanagement"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Absatzpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketingmanagement
Marketing
32
Marketing management
16
Marketing theory
11
Marketingtheorie
10
Business ethics
6
Unternehmensethik
6
Corporate Social Responsibility
5
Corporate social responsibility
5
USA
4
United States
4
Arzneimittel
3
Marketing discipline
3
Marketing strategy
3
Pharmaceutical industry
3
Pharmaceuticals
3
Pharmaindustrie
3
Social responsibility
3
Business model
2
Economic ethics
2
Ethics
2
Ethik
2
Geschäftsmodell
2
Market research
2
Market strategy
2
Marketing and society
2
Marketing ethics
2
Marketing history
2
Marketing social responsibility
2
Marketing's stakeholders
2
Marktforschung
2
Sustainability
2
Theorie
2
Theory
2
Wirtschaftsethik
2
AGMS: Aggregate Marketing System
1
Academia
1
Academic-practitioner divide
1
Advertising
1
Advertising effects
1
more ...
less ...
Online availability
All
Undetermined
13
Free
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Ansary, Adel I. el-
1
Bonnici, Joseph
1
Bresciani, Katia Denise Saraiva
1
Delbaere, Majorie
1
Dyck, Bruno
1
Ferrell, Odies C.
1
Flaig, Alexander
1
Galvão, André Luiz Baptista
1
Ghanbarpour, Tohid
1
Gustafsson, Anders
1
Hatfield, Hunter N.
1
Hult, G. Tomas M.
1
Hunt, Shelby D.
1
Jaworski, Bernard J.
1
Ketchen, David J. <Jr.>
1
Kindström, Daniel
1
Kohli, Ajay Kumar
1
Lazer, William
1
Levy, Sidney J.
1
Lu, Shuya
1
Madhavaram, Sreedhar
1
Manchanda, Rajesh V.
1
Matos, Lucas Vinicius Shigaki de
1
McDonagh, Pierre
1
Mehralian, Gholamhossein
1
Mintz, Ofer
1
Morgan, Neil A.
1
Ottosson, Mikael
1
Parvatiyar, Atul
1
Pierucci, Julia Cestari
1
Pizzinatto, Nadia Kassouf
1
Prothero, Andrea
1
Rasekh, Hamid Reza
1
Shaw, Eric H.
1
Sheth, Jagdish N.
1
Soares, José Antonio
1
Tayeba, Hossein
1
Varadarajan, Rajan
1
Wei, Mei-Ling
1
Wilkie, William L.
1
more ...
less ...
Published in...
All
AMS review : official publication of the Academy of Marketing Science
International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
20
Journal of strategic marketing
19
Journal of marketing
18
Journal of marketing management : MM
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Journal of the Academy of Marketing Science
13
Marketing theory
13
Business horizons
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Marketing intelligence & planning
12
International journal of islamic marketing and branding
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Journal of Islamic marketing
7
Journal of marketing communications
7
European research studies
6
Journal of marketing education : JME
6
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
International business review : the official journal of the European International Business Academy
5
Journal of business ethics : JOBE
5
Journal of business strategy
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
Building corporate identity, image and reputation in the digital era
4
Global business review
4
Handbook of marketing
4
Handbook of relationship marketing
4
Handelsforschung
4
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market-shaping phases : a qualitative meta-analysis and conceptual framework
Flaig, Alexander
;
Kindström, Daniel
;
Ottosson, Mikael
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 354-374
Persistent link: https://www.econbiz.de/10012819661
Saved in:
2
Is sustainable marketing based on virtue ethics the answer to addressing socio-ecological challenges facing humankind?
Prothero, Andrea
;
McDonagh, Pierre
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
1/2
,
pp. 134-139
Persistent link: https://www.econbiz.de/10012586871
Saved in:
3
Marketing on the metaverse : research opportunities and challenges
Lu, Shuya
;
Mintz, Ofer
- In:
AMS review : official publication of the Academy of …
13
(
2023
)
1/2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10014327822
Saved in:
4
The marketing discipline's troubled trajectory : the manifesto conversation, candidates for central focus, and prognosis for renewal
Hunt, Shelby D.
;
Madhavaram, Sreedhar
;
Hatfield, Hunter N.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 139-156
Persistent link: https://www.econbiz.de/10014225827
Saved in:
5
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
6
Perspectives on socially responsible marketing : the chasm widens
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 1-6
Persistent link: https://www.econbiz.de/10013401655
Saved in:
7
Toward an integrative theory of marketing
Parvatiyar, Atul
;
Sheth, Jagdish N.
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Saved in:
8
Researching marketing capabilities : reflections from academia
Morgan, Neil A.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
Saved in:
9
A marketing identity is flourishing
Levy, Sidney J.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 18-19
Persistent link: https://www.econbiz.de/10011919201
Saved in:
10
Disruptive marketing strategy
Hult, G. Tomas M.
;
Ketchen, David J. <Jr.>
- In:
AMS review : official publication of the Academy of …
7
(
2017
)
1/2
,
pp. 20-25
Persistent link: https://www.econbiz.de/10011741531
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->