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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~isPartOf:"Journal of hospitality and tourism insights"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~person:"Alavi, Ali"
~person:"Amoako, George Kofi"
~person:"Babay, Hanene"
~person:"Backhaus, Klaus"
~person:"Deependra Singh"
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Brand extension"
~subject:"Ghana"
~subject:"Konsumentenverhalten"
~subject:"Krankenhaus"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Brand extension
Ghana
Konsumentenverhalten
Krankenhaus
Kundenzufriedenheit
Beziehungsmarketing
6
Relationship marketing
6
Brand management
5
Consumer behaviour
5
Markenführung
5
Brand image
4
Markenimage
4
Customer satisfaction
3
Lieferantenmanagement
3
Supplier relationship management
3
relationship marketing
3
Brand
2
Confidence
2
Emotion
2
Gastgewerbe
2
Hospital
2
Hospitality industry
2
Markenartikel
2
Vertrauen
2
Beschwerdemanagement
1
Brand equity
1
Brand experience
1
Brand relationship orientation
1
Business-to-business marketing
1
Commitment
1
Complaint management
1
Consumption
1
Customer service
1
Customer value
1
Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Emerging economies
1
Experiential value
1
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9
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9
Aufsatz in Zeitschrift
9
Language
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English
Author
All
Alavi, Ali
Amoako, George Kofi
Babay, Hanene
Backhaus, Klaus
Deependra Singh
Khare, Arpita
Malhotra, Naresh K.
Berthon, Pierre R.
2
Caesar, Livingstone Divine
2
Dedeoğlu, Bekir Bora
2
Fazli-Salehi, Reza
2
Gil Saura, Irene
2
Kutu-Adu, Solomon G.
2
Neequaye, Emmanuel Kotey
2
Panda, Rajeev Kumar
2
Poon, Patrick
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Acikgoz, Fulya
1
Agarwal, James
1
Agrawal, Shiv Ratan
1
Agrusa, Jerome
1
Agyapong, Kingsley
1
Agyeiwaah, Elizabeth
1
Ahn, Jiseon
1
Akaka, Melissa Archpru
1
Akel, Gökhan
1
Akhavan, Afarin
1
Akhavannasab, Sanam
1
Akhtar, Nadeem
1
Akova, Orhan
1
Aksu, Akın
1
Al Karim, Rashed
1
Albaum, Gerald S.
1
Albayrak, Tahir
1
Albrecht, Lisa
1
Alcántara-Pilar, Juan Miguel
1
Aleshinloye, Kayode D.
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Alves, Gisela Maria
1
Amin, Muslim
1
Amir, Aysel
1
Ampountolas, Apostolos
1
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AMS review : official publication of the Academy of Marketing Science
Journal of hospitality and tourism insights
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
International journal of electronic marketing and retailing : IJEMR
3
Marketing intelligence & planning
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
African journal of economic and management studies : AJEMS
1
Arbeitspapiere des Betriebswirtschaftlichen Instituts für Anlagen und Systemtechnologien
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of emerging markets
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing analytics : JMA
1
Journal of retailing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Legends in marketing
1
Leveraging consumer behavior and psychology in the digital economy
1
Nachhaltigkeit und Innovation in internen und externen Unternehmensbeziehungen : Festschrift für Prof. Dr. Klaus Bellmann zum 80. Geburtstag
1
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ECONIS (ZBW)
9
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1
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
2
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
3
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
4
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
5
Multi-item scale development for online consumption emotion construct and psychometric evaluation for relationship
marketing
Kautish, Pradeep
;
Sharma, Rajesh
;
Khare, Arpita
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 91-134
Persistent link: https://www.econbiz.de/10012515002
Saved in:
6
Relationship
marketing
and customer satisfaction in the Ghanaian hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Neequaye, Emmanuel Kotey
; …
- In:
Journal of hospitality and tourism insights
2
(
2019
)
4
,
pp. 326-340
Persistent link: https://www.econbiz.de/10012130788
Saved in:
7
Service recovery performance and repurchase intentions : the mediation effect of service quality at KFC
Amoako, George Kofi
;
Caesar, Livingstone Divine
; …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
1
,
pp. 110-130
Persistent link: https://www.econbiz.de/10013536097
Saved in:
8
The relationship between consumer-brand identification and brand extension
Shokri, Mohammad
;
Alavi, Ali
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 124-145
Persistent link: https://www.econbiz.de/10012181022
Saved in:
9
An integrated framework for design perception and brand equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
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