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~isPartOf:"AWA '96"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Consumer behaviour"
~subject:"Mediennutzung"
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Search: subject_exact:"Mediennutzung"
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Consumer behaviour
Mediennutzung
Media usage
13
Internet marketing
5
Konsumentenverhalten
5
Online-Marketing
5
Advertising effects
4
Deutschland
4
Germany
4
Werbewirkung
4
Agent-based modeling
3
Agentenbasierte Modellierung
3
Fernsehwerbung
3
Großbritannien
3
Market research
3
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Television advertising
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advertising
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television
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1
Freizeitverhalten
1
Game theory
1
Home video product
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Hotelling model
1
Hotelling-Modell
1
Hörfunkwerbung
1
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Article
9
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4
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9
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4
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4
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4
Statistik
4
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English
9
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4
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Braun, Michael
3
Hauser, John R.
3
Liberali, Guilherme
3
Urban, Glen L.
3
Wilbur, Kenneth C.
2
Danaher, Peter J.
1
Ghosh, Bikram
1
Gittins, John
1
Jap, Sandy D.
1
Kempe, David
1
Liaukonyte, Jura
1
Lin, Chen
1
Pieters, Rik
1
Smith, Michael S.
1
Stock, Axel
1
Teixeira, Thales
1
Teixeira, Thales S.
1
Varian, Hal R.
1
Venkataraman, Sriram
1
Wedel, Michel
1
Xu, Linli
1
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Institut für Demoskopie Allensbach
4
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AWA '96
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
SpringerLink / Bücher
10
NBER working paper series
9
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
Management information systems : mis quarterly
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ECONIS (ZBW)
13
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1
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
2
Media multiplexing behavior : implications for targeting and media planning
Lin, Chen
;
Venkataraman, Sriram
;
Jap, Sandy D.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 310-324
Persistent link: https://www.econbiz.de/10009736688
Saved in:
3
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
4
Modeling multivariate distributions using copulas : applications in marketing
Danaher, Peter J.
;
Smith, Michael S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10008905604
Saved in:
5
Advertising effectiveness, digital video recorders, and product market competition
Ghosh, Bikram
;
Stock, Axel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 639-649
Persistent link: https://www.econbiz.de/10008652630
Saved in:
6
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
7
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
Saved in:
8
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
Saved in:
9
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
Saved in:
10
Reichweiten der Medien : soziodemographische Merkmale. - 1996. - [Ca. 120 S. in getr. Zählung]
1996
Persistent link: https://www.econbiz.de/10000963912
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