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~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Health marketing quarterly"
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~isPartOf:"International journal of production economics"
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Search: subject_exact:"Arzneimittelindustrie"
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Pharmaceutical industry
70
Pharmaindustrie
70
Arzneimittel
27
Pharmaceuticals
27
USA
24
United States
24
Advertising
16
Werbung
16
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15
Direct marketing
15
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Aikin, Kathryn J.
3
Camacho, Nuno
2
Hahn, Gerd J.
2
Khanfar, Nile M.
2
Loudon, David
2
Sullivan, Helen W.
2
Akcay, Alp
1
Al-Shaikh, Mustafa
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Awate, Kiran Sharad
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Ball, Jennifer Gerard
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Baybars, Miray
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1
Berktold, Jennifer
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Betts, Kevin R.
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Betz, Ulrich A. K.
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Bhatia, Tulikaa
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Blossey, Gregor
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Boylan, John E.
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Chen, Xu
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Cheng, T. C. E.
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Dash, Sampada Kumar
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Academy of Management journal : AMJ
Health marketing quarterly
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
International journal of production economics
NBER working paper series
110
NBER Working Paper
85
Working paper / National Bureau of Economic Research, Inc.
77
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
67
International journal of pharmaceutical and healthcare marketing : IJPHM
64
Research policy : policy, management and economic studies of science, technology and innovation
59
SpringerLink / Bücher
51
Journal of health economics
46
The European journal of health economics : HEPAC ; health economics in prevention and care
38
Technology analysis & strategic management
37
International journal of the economics of business
35
Health economics
28
International journal of technology management : IJTM
28
Europäische Hochschulschriften / 5
27
Industrial and corporate change
27
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Strategic management journal
24
Technological forecasting & social change : an international journal
23
Journal of business ethics : JOBE
21
Pharmamarketing : gesundheitsökonomische Aspekte einer innovativen Industrie am Beispiel von Deutschland, Österreich und der Schweiz
21
International journal of pharmaceutical and healthcare marketing
20
R & D management
20
International journal of industrial organization
18
Journal of business research : JBR
18
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
18
Review of industrial organization : RIO
17
Applied economics
16
Gabler Edition Wissenschaft
16
International journal of production research
16
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
14
Indian pharmaceutical industry : strategies and challenges in formulations marketing
13
Journal of research in pharmaceutical economics
13
Pharma-Dialog
13
European journal of operational research : EJOR
12
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
12
International journal of logistics systems and management
12
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ECONIS (ZBW)
70
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1
Joint optimal strategies on service investment and drug pricing for a two-sided online pharmaceutical platform
Li, Jianbin
;
Wang, Yingying
;
Liu, Zhixin
;
Cai, Xueyuan
; …
- In:
International journal of production economics
252
(
2022
),
pp. 1-31
Persistent link: https://www.econbiz.de/10013434122
Saved in:
2
Network stability : the role of geography and brokerage structure inequity
Kumar, Pankaj
;
Zaheer, Akbar
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1139-1168
Persistent link: https://www.econbiz.de/10013447404
Saved in:
3
Planning pharmaceutical manufacturing networks in the light of uncertain production approval times
Blossey, Gregor
;
Hahn, Gerd J.
;
Koberstein, Achim
- In:
International journal of production economics
244
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013185390
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
A Trojan horse inside the gates? : knowledge spillovers during patent litigation
Awate, Kiran Sharad
;
Makhija, Mona Verma
- In:
Academy of Management journal : AMJ
65
(
2022
)
5
,
pp. 1747-1769
Persistent link: https://www.econbiz.de/10013472203
Saved in:
6
High risk, low return (and vice versa) : the effect of product innovation on firm performance in a transition economy
Li, Xu
;
Vermeulen, Freek
- In:
Academy of Management journal : AMJ
64
(
2021
)
5
,
pp. 1383-1418
Persistent link: https://www.econbiz.de/10012814523
Saved in:
7
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
8
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
9
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
10
Evaluating the effects of quality regulations on the pharmaceutical supply chain
Chen, Xu
;
Li, Shanshan
;
Wang, Xiaojun
- In:
International journal of production economics
230
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012388491
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