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~isPartOf:"Academy of Management perspectives : AMP"
~isPartOf:"Beiträge zur Unternehmensgeschichte : BzUG"
~isPartOf:"Journal of historical research in marketing"
~subject:"Automotive industry"
~subject:"Markenführung"
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Automotive industry
Markenführung
Business history
64
Unternehmensgeschichte
64
Geschichte
25
Economic history
22
Wirtschaftsgeschichte
22
History
20
Advertising
15
Werbung
15
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14
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14
Advertising history
13
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11
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10
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Kukowski, Martin
2
Battilani, Patrizia
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Bertagnoni, Giuliana
1
Boch, Rudolf
1
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1
Mehrotra, Vikas C.
1
Merlo, Elisabetta
1
Miller, Danny
1
Moir, Alistair
1
O'Connor, John Philip
1
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1
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1
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Academy of Management perspectives : AMP
Beiträge zur Unternehmensgeschichte : BzUG
Journal of historical research in marketing
Business history
8
Business history review
3
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
3
Great Lakes books
3
Historische Notate : Schriftenreihe des Unternehmensarchivs der Volkswagen AG, Wolfsburg
3
Towards mobility : varieties of automobilism in East and West
3
Corporate communications : an international journal
2
International journal of automotive technology and management : IJATM
2
Management & organizational history : MOH
2
Perspektiven : Schriftenreihe des BMW Group Archivs
2
Quaderni
2
Review of business & finance case studies : RBFCS
2
Studies in the development of accounting thought
2
Wirtschaftsgeschichte
2
Wissenschaftliche Schriftenreihe der Mercedes-Benz Classic Archive
2
Working papers / Harvard Business School, Division of Research
2
Zeitschrift für Unternehmensgeschichte
2
A Borzoi book
1
A business and labour history of Britain : case studies of Britain in the nineteenth and twentieth centuries
1
Bastei-Lübbe-Taschenbuch
1
Bloomberg Ser.
1
Change Management : Perspektiven
1
Colección Investigación
1
Competition & change : the journal of global business and political economy
1
Daimler
1
EUI working paper / MWP
1
Economia e management
1
Emerald insight
1
Enterprise & society : the international journal of business history
1
Essays in economic and business history : the journal of the Economic and Business History Society
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Forschungen, Positionen, Dokumente : FPD ; Schriften zur Unternehmensgeschichte von Volkswagen
1
Foundations of corporate heritage
1
French accounting history : new contributions
1
Fundamentals of business strategy ; Vol. 1
1
Geschichte - Unternehmen - Archive : [Festschrift für Horst A. Wessel zum 65. Geburtstag]
1
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ECONIS (ZBW)
10
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1
Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
Saved in:
2
The history of advertising trust archive
Moir, Alistair
;
Read, Eve
;
Towne, Sophie
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 535-542
Persistent link: https://www.econbiz.de/10011805006
Saved in:
3
The rivial of fashion brands between marketing and history : the case of Italian fashion company Pucci
Merlo, Elisabetta
;
Perugini, Mario
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010530055
Saved in:
4
The use of social networks in marketing : the Italian co-operative experience
Battilani, Patrizia
;
Bertagnoni, Giuliana
- In:
Journal of historical research in marketing
7
(
2015
)
1
,
pp. 31-57
Persistent link: https://www.econbiz.de/10010530059
Saved in:
5
Kriegswirtschaft und Arbeitseinsatz bei der Auto Union AG Chemnitz im Zweiten Weltkrieg
Kukowski, Martin
;
Boch, Rudolf
-
2014
Persistent link: https://www.econbiz.de/10010357425
Saved in:
6
"For a colleen's complexion" : soap and the politicization of a brand personality, 1888 - 1916
O'Connor, John Philip
- In:
Journal of historical research in marketing
6
(
2014
)
1
,
pp. 29-55
Persistent link: https://www.econbiz.de/10010339214
Saved in:
7
Angel agents: what we can (and cannot) learn from Pierre Lefaucheux's stewardship of Régie Renault
Mehrotra, Vikas C.
- In:
Academy of Management perspectives : AMP
25
(
2011
)
2
,
pp. 14-20
Persistent link: https://www.econbiz.de/10009160341
Saved in:
8
Angel agents: Agency theory reconsidered
Miller, Danny
;
Sardais, Cyrille
- In:
Academy of Management perspectives : AMP
25
(
2011
)
2
,
pp. 6-13
Persistent link: https://www.econbiz.de/10009160345
Saved in:
9
Renault und Daimler-Benz in der Zwischenkriegszeit (1919 - 1938) : eine vergleichende Unternehmensgeschichte zweier europäischer Automobilhersteller
Schulenburg, Caroline
-
2008
Persistent link: https://www.econbiz.de/10003661500
Saved in:
10
Die Chemnitzer Auto-Union-AG und die "Demokratisierung" der Wirtschaft in der Sowjetischen Besatzungszone von 1945 bis 1948
Kukowski, Martin
-
2003
Persistent link: https://www.econbiz.de/10001724257
Saved in:
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