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~isPartOf:"Accounting, auditing & accountability journal"
~isPartOf:"International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association"
~isPartOf:"Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology"
~subject:"Advertising Cooperation"
~subject:"Business start-up"
~subject:"Consumer behaviour"
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Advertising Cooperation
Business start-up
Consumer behaviour
Konsumentenverhalten
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Lieferkette
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2
Accounting
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Anecdote Reasoning
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Wang, Ying
2
Zhang, YuHang
2
Fishbach, Ayelet
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Li, Qian-Wen
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Li, Ying-Ying
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Liu, Zhi
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Ratner, Rebecca K.
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Zhang, Xue mei
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Accounting, auditing & accountability journal
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of retailing and consumer services
2
Working paper series / United Nations University, UNU-MERIT
2
Electronic commerce research
1
Harvard Economics Review, 2016
1
Information technology & tourism
1
International entrepreneurship and management journal
1
International journal of economics, finance and management sciences : IJEFM
1
International journal of electronic business : IJEB
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing
1
Journal of marketing research : JMR
1
Social psychology of consumer behavior
1
Technological forecasting & social change : an international journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Coordination contracts of dual-channel supply chain considering advertising cooperation
Zhang, Xue mei
;
Li, Ying-Ying
;
Liu, Zhi
;
Li, Qian-Wen
- In:
International journal of information systems and supply …
14
(
2021
)
1
,
pp. 55-89
Persistent link: https://www.econbiz.de/10012496533
Saved in:
2
Supply chain decisions considering heterogeneous consumer greenness preference and reservation utilities
Zhang, YuHang
;
Wang, Ying
- In:
International journal of information systems and supply …
12
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011996967
Saved in:
3
The impact of boundedly rational consumers on the strategic decision of two competing firms
Zhang, YuHang
;
Wang, Ying
- In:
International journal of information systems and supply …
10
(
2017
)
4
,
pp. 61-79
Persistent link: https://www.econbiz.de/10011763402
Saved in:
4
Inherently loyal or easily bored? : nonconscious activation of consistency versus variety-seeking behavior
Fishbach, Ayelet
;
Ratner, Rebecca K.
;
Zhang, Ying
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10008909940
Saved in:
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