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~isPartOf:"Acta Universitatis Danubius / Oeconomica"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Consumer behaviour"
~subject:"Marketingmanagement"
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Consumer behaviour
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Mobile Marketing
20
Mobile marketing
19
Mobile communications
10
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10
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8
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6
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4
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2001-2008
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Acta Universitatis Danubius / Oeconomica
Asia Pacific journal of marketing and logistics
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Wirtschaftswissenschaft
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Digital advertising : theory and research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Young consumers : insight and ideas for responsible marketers
4
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
SpringerLink / Bücher
3
Ausgewählte Studien des ECC-Handel
2
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of markets and business systems
2
Journal of Indian business research
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of retailing
2
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ECONIS (ZBW)
14
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1
Mobile
marketing
interface layout attributes that affect user aesthetic preference : an eye-tracking study
Xiao, Liang
;
Wang, Shu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 472-492
Persistent link: https://www.econbiz.de/10013553068
Saved in:
2
SMS advertising the Hallyu way : drivers, acceptance and intention to receive
Dix, Steve
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10011562950
Saved in:
3
Mobile
marketing
and consumer perceptions of brand equity
Smutkupt, Phumisak
;
Krairit, Donyaprueth
;
Khang, Do Ba
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 539-560
Persistent link: https://www.econbiz.de/10009659870
Saved in:
4
SMS advertising in India : is TAM a robust model for explaining intention?
Bamoriya, Hemant
- In:
Acta Universitatis Danubius / Oeconomica
8
(
2012
)
3
,
pp. 17-27
Persistent link: https://www.econbiz.de/10009776663
Saved in:
5
Framework for
mobile
marketing
: the locales framework
Lee, Dennis
;
Muhlberger, Ralf
;
Brown, Mark
- In:
Handbook of research on mobile marketing management
,
(pp. 37-57)
.
2010
Persistent link: https://www.econbiz.de/10003919339
Saved in:
6
Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
Saved in:
7
Situation approach as success factor of
mobile
marketing
Link, Jörg
;
Seidl, Franziska
- In:
Handbook of research on mobile marketing management
,
(pp. 115-128)
.
2010
Persistent link: https://www.econbiz.de/10003919348
Saved in:
8
In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
9
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
10
Cross-cultural exploration of consumers' beliefs and behavioral intentions towards QR Codes in marketing : an experimental study in India and USA
Bamoriya, Hemant
- In:
Acta Universitatis Danubius / Oeconomica
10
(
2014
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011508257
Saved in:
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