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~isPartOf:"Acta Universitatis Danubius / Oeconomica"
~isPartOf:"Autohaus"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
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Advertising
Sales promotion
63
Verkaufsförderung
63
Consumer behaviour
26
Konsumentenverhalten
26
Preismanagement
12
Pricing strategy
12
Einzelhandel
11
Retail trade
11
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9
Werbewirkung
9
Marketing management
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Marketingmanagement
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Low-cost strategy
6
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6
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Beziehungsmarketing
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Brand management
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Relationship marketing
5
Theorie
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Bibliometrics
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Bibliometrie
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Online retailing
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Online-Handel
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Price promotions
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Promotion
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Fink, Elian
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Hing, Nerilee
1
Lamont, Matthew
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Mukherji, Prokriti
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Acta Universitatis Danubius / Oeconomica
Autohaus
Journal of business research : JBR
International journal of economic issues : IJEI
5
Journal of marketing communications
4
Journal of retailing and consumer services
4
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
American journal of agricultural economics
2
European journal of marketing : EJM
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing : JIMA
2
Journal of marketing
2
The McGraw-Hill/Irwin series in marketing
2
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
Asia Pacific journal of marketing and logistics
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
CPB discussion paper
1
Competitive edge management series
1
Cutting edge international research
1
Der Handel. Edition / Enzyklopädie des Handels
1
Discussion paper / Centre for International Economic Studies, University of Adelaide
1
Domestic commerce series
1
Eastern economic journal
1
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1
Economics & finance notes
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Enzyklopädie des Handels
1
European journal of marketing
1
European journal of operational research : EJOR
1
European research studies
1
Experiences in Marketing Management, National Industrial Conference Board
1
Facta Universitatis / Series economics and organization / University of Niš
1
Frontiers of business research in China : selected publications from Chinese universities
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ECONIS (ZBW)
6
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Anything you can imagine is possible : how imagining can overcome visceral drive states elicited in promotional advertising
Cowan, Kirsten
- In:
Journal of business research : JBR
120
(
2020
),
pp. 529-538
Persistent link: https://www.econbiz.de/10012417161
Saved in:
3
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
4
Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption
Hing, Nerilee
;
Lamont, Matthew
;
Vitartas, Peter
;
Fink, Elian
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2057-2066
Persistent link: https://www.econbiz.de/10011373169
Saved in:
5
Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
6
Erlebnis Dialogannahme : [Praxishandbuch für den erfolgreichen Dialog zwischen Kunde und Autohaus]
Brachat, Hannes
(
ed.
);
Wagner, Erwin
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001805912
Saved in:
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