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~isPartOf:"Acta Universitatis Danubius / Oeconomica"
~isPartOf:"Autohaus"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
~subject:"Kfz-Gewerbe"
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Search: subject_exact:"Consumer promotion"
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Advertising
Kfz-Gewerbe
Sales promotion
16
Verkaufsförderung
16
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8
Marketingmanagement
8
Consumer behaviour
6
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advertising effectiveness
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Acta Universitatis Danubius / Oeconomica
Autohaus
Journal of marketing communications
International journal of economic issues : IJEI
5
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
3
American journal of agricultural economics
2
European journal of marketing : EJM
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
Journal of Islamic marketing : JIMA
2
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2
The McGraw-Hill/Irwin series in marketing
2
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1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
Applied economics
1
Arbeitspapier / Universität zu Köln, Seminar für Allgemeine Betriebswirtschaftslehre, Handel und Distribution
1
Asia Pacific journal of marketing and logistics
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
CPB discussion paper
1
Competitive edge management series
1
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Der Handel. Edition / Enzyklopädie des Handels
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Discussion paper / Centre for International Economic Studies, University of Adelaide
1
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Experiences in Marketing Management, National Industrial Conference Board
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ECONIS (ZBW)
7
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1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
3
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
4
Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria : a descriptive analysis
Adefulu, Adesoga
;
Scheers, Louise van
- In:
Acta Universitatis Danubius / Oeconomica
11
(
2015
)
3
,
pp. 24-34
Persistent link: https://www.econbiz.de/10011513060
Saved in:
5
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
6
Die Geheimnisse des erfolgreichen Autoverkäufers : wie Sie mehr verkaufen und Kunden stärker binden
Eicher, Hans
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003087399
Saved in:
7
Erlebnis Dialogannahme : [Praxishandbuch für den erfolgreichen Dialog zwischen Kunde und Autohaus]
Brachat, Hannes
(
ed.
);
Wagner, Erwin
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001805912
Saved in:
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