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~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"International journal of economics and financial issues : IJEFI"
~subject:"Handelsmarke"
~type_genre:"Conference paper"
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Handelsmarke
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
14
Markenführung
14
Store brand
13
Brand
10
Einzelhandel
10
Markenartikel
10
Retail trade
10
Brand image
9
Markenimage
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Beziehungsmarketing
8
Relationship marketing
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Food retailing
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Lebensmitteleinzelhandel
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Social Web
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Social web
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Customer satisfaction
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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Consumer behavior
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E-commerce
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Electronic Commerce
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Lebensmittelhandel
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Online-Marketing
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Private label
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Brand attitude
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Coronavirus
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Corporate social responsibility
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Customer Perspective
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Customer Satisfaction
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Dienstleistungsqualität
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Conference paper
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English
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Belaid, Samy
1
Brüggemann, Philipp
1
De Canio, Francesca
1
D’Arco, Mario
1
Esteban-Millat, Irene
1
Fehri, Dorsaf
1
Fonferek, Katharina-Maria
1
Fudurić, Morana
1
Galan-Ladero, M. Mercedes
1
Gendel-Guterman, Hanna
1
Gázquez-Abad, Juan Carlos
1
Horvat, Sandra
1
Jiaranai Chaiyakarn Zheng
1
Karoui, Sedki
1
Lacoeuilhe, Jérôme
1
Levy, Shalom
1
Marino, Vittoria
1
Marques, Susana
1
Martinelli, Elisa
1
Martínez-López, Francisco J.
1
Resciniti, Riccardo
1
Rubio Benito, Natalia
1
Ruiz-Real, José Luis
1
Sarmento, Maria
1
Schramm-Klein, Hanna
1
Schultz, Carsten D.
1
Shannon, Randall
1
Sinapuelas, Ian Clark
1
Steinmann, Sascha
1
Steppuhn, Vanessa
1
Varga, Ákos
1
Villaseñor, Nieves
1
Yagüe Guillén, María Jésus
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Škare, Vatroslav
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
International journal of economics and financial issues : IJEFI
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Journal of retailing and consumer services
4
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
13
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1
What are the main levers to convert occasional and non-buyers into regular buyers of private-label brands?
Belaid, Samy
;
Karoui, Sedki
;
Lacoeuilhe, Jérôme
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 13-22)
.
2023
Persistent link: https://www.econbiz.de/10014289820
Saved in:
2
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
3
Psychographic clusters of private label consumers
Fudurić, Morana
;
Horvat, Sandra
;
Škare, Vatroslav
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-37)
.
2023
Persistent link: https://www.econbiz.de/10014289824
Saved in:
4
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
5
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
6
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
7
Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria
;
Galan-Ladero, M. Mercedes
;
Marques, Susana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 17-22)
.
2018
Persistent link: https://www.econbiz.de/10013276092
Saved in:
8
Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng
;
Shannon, Randall
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-26)
.
2018
Persistent link: https://www.econbiz.de/10013276245
Saved in:
9
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
10
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
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