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~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~subject:"Einzelhandel"
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Einzelhandel
Brand management
129
Markenführung
129
Consumer behaviour
104
Konsumentenverhalten
104
Markenimage
84
Brand image
82
Markenartikel
55
Brand
54
Beziehungsmarketing
33
Relationship marketing
33
Markenpolitik
26
B-to-B-Marketing
18
Business-to-business marketing
18
Brand loyalty
15
Markentreue
15
Deutschland
14
Germany
14
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
13
Social web
13
China
11
Online-Marketing
11
Retail trade
11
Brand attitude
10
Confidence
10
Internet marketing
10
Vertrauen
10
Advertising effects
9
Marketing management
9
Marketingmanagement
9
Werbewirkung
9
Business-to-Business-Marketing
8
Designation of origin
8
Herkunftsbezeichnung
8
Luxury goods
8
Luxusgüter
8
Advertising
7
Brand trust
7
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Alaminos, David
1
Argila-Irurita, Ana María
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Brüggemann, Philipp
1
Cadeaux, Jack
1
Chang, En Chi
1
Das, Gopal
1
Datta, Biplab
1
D’Arco, Mario
1
Goyal, Tanu M.
1
Guillén-Pujadas, Miguel
1
Guin, Kalyan Kumar
1
Hatton-Jones, Siobhan
1
Launspach, Julia
1
Lu, Jessica
1
Mantrala, Murali K.
1
Marino, Vittoria
1
Mukherjee, Arpita
1
Pascoe, Michael
1
Resciniti, Riccardo
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Satija, Divya
1
Schultz, Carsten D.
1
Solé Moro, Maria Luisa
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Tan, Lay Peng
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Asia Pacific journal of marketing and logistics
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
Journal of retailing and consumer services
88
Journal of retailing
30
The international review of retail, distribution and consumer research
27
International journal of retail & distribution management
26
Journal of business research : JBR
25
The journal of brand management : an international journal
15
SpringerLink / Bücher
14
European journal of operational research : EJOR
13
Springer Proceedings in Business and Economics
11
The journal of product & brand management
11
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of production economics
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International marketing review
5
Journal of food products marketing
5
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of agricultural & food industrial organization
4
Journal of fashion marketing and management
4
Journal of marketing management : MM
4
Journal of marketing theory and practice
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Review of industrial organization : RIO
4
Springer eBook Collection
4
The service industries journal
4
Applied economics letters
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
European retail research
3
Gabler Edition Wissenschaft
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ECONIS (ZBW)
11
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11
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1
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
Saved in:
2
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
3
Sustainable brands and retail : a bibliometric analysis
Vizuete-Luciano, Emili
;
Guillén-Pujadas, Miguel
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 100-115)
.
2023
Persistent link: https://www.econbiz.de/10014289846
Saved in:
4
Using best-worse scaling to reveal perceived relative importance of website attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
5
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
6
Influences of the spokes-character on brand equity antecedents
Chang, En Chi
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 494-515
Persistent link: https://www.econbiz.de/10010384978
Saved in:
7
Management der Preisoptik zur Markenprofilierung des Einzelhandels : eine komparative Wirkungsanalyse von Preisnachlässen und Zugaben bei langlebigen Konsumgütern
Launspach, Julia
-
2014
Persistent link: https://www.econbiz.de/10013430917
Saved in:
8
Are Indian consumers brand conscious? : insights for global retailers
Mukherjee, Arpita
;
Satija, Divya
;
Goyal, Tanu M.
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 482-499
Persistent link: https://www.econbiz.de/10009577066
Saved in:
9
Intra-category competition, entry probability, and private label share : evidence from organic food retailing in Australia
Tan, Lay Peng
;
Cadeaux, Jack
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 414-432
Persistent link: https://www.econbiz.de/10009577076
Saved in:
10
Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 619-639
Persistent link: https://www.econbiz.de/10009659851
Saved in:
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