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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"European retail research"
~isPartOf:"Journal of food products marketing"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~subject:"Consumer behaviour"
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Search: subject_exact:"Händlermarke"
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Consumer behaviour
Handelsmarke
29
Store brand
27
Konsumentenverhalten
20
Brand management
14
Einzelhandel
14
Markenführung
14
Retail trade
14
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Gázquez-Abad, Juan Carlos
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Buxel, Holger
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Chaniotakis, Ioannis E.
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De Canio, Francesca
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Esteban-Millat, Irene
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Galan-Ladero, M. Mercedes
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Jiaranai Chaiyakarn Zheng
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Kay, Lisa M.
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Lai, Chi-shiun
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Levy, Shalom
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Shannon, Randall
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Sinapuelas, Ian Clark
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Soureli, Magdalini
1
Steinmann, Sascha
1
Steppuhn, Vanessa
1
Sánchez-Pérez, Manuel
1
Villaseñor, Nieves
1
Viñuela, José
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
European retail research
Journal of food products marketing
Schriftenreihe Studien zum Konsumentenverhalten
Journal of retailing and consumer services
50
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
16
The journal of product & brand management
14
Journal of business research : JBR
13
Journal of retailing
11
Springer Proceedings in Business and Economics
8
SpringerLink / Bücher
8
The journal of consumer marketing
7
European journal of marketing : EJM
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Australasian marketing journal
5
European journal of operational research : EJOR
5
Journal of marketing management : MM
5
Report / Marketing Science Institute
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Gabler Edition Wissenschaft
4
Journal of euromarketing
4
Applied economics
3
Applied economics letters
3
Cogent business & management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production economics
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business & economics research
3
Journal of marketing
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
Report / Marketing Science Institute / Marketing Science Institute
3
Review of industrial organization : RIO
3
The IUP journal of brand management : IJBRM
3
Transportation research / E : an international journal
3
Annales Universitatis Mariae Curie-Skłodowska / H
2
ESMT working paper
2
Edition Wissenschaft Apprimus
2
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ECONIS (ZBW)
20
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1
Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.
;
Wu, Qiang
;
Wall-Bassett, Elizabeth
;
Yen, …
- In:
Journal of food products marketing
24
(
2018
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
Saved in:
2
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
3
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
4
Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria
;
Galan-Ladero, M. Mercedes
;
Marques, Susana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 17-22)
.
2018
Persistent link: https://www.econbiz.de/10013276092
Saved in:
5
Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng
;
Shannon, Randall
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-26)
.
2018
Persistent link: https://www.econbiz.de/10013276245
Saved in:
6
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
7
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
8
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
9
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
10
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
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