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~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
~isPartOf:"GfK marketing intelligence review : Marketingforschung für die Praxis"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Discrete choice"
~subject:"Konsumentenverhalten"
~subject:"Wettbewerbsstrategie"
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Search: subject:"Sortiment"
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Discrete choice
Konsumentenverhalten
Wettbewerbsstrategie
Retail assortment
8
Sortiment
8
Consumer behaviour
7
Category Management
4
Category management
4
Beziehungsmarketing
2
Einzelhandel
2
Relationship marketing
2
Retail trade
2
Theorie
2
Theory
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1
Betriebliche Standortwahl
1
Brand
1
Comparison
1
Competition
1
Decision under uncertainty
1
Entscheidung unter Unsicherheit
1
Evolutionäre Algorithmen
1
Firm location choice
1
Food price
1
Food retailing
1
Food trade
1
Handelsmarke
1
High equity
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Innovation
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Markenartikel
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Chernev, Alexander
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Kalweit, Lea
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Lademann, Rainer
1
Martínez-López, Francisco J.
1
Müller, Holger
1
Ruiz-Real, José Luis
1
Sloot, Laurens M.
1
Toporowski, Waldemar
1
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1
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1
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
GfK marketing intelligence review : Marketingforschung für die Praxis
Marketing : ZFP ; journal of research and management
Journal of retailing and consumer services
19
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Journal of retailing
8
Manufacturing & service operations management : M & SOM
7
Operations research
7
Journal of marketing research : JMR
6
Sortimentsstrategien in Industrie und Handel
6
European journal of operational research : EJOR
4
SFB 649 Discussion Paper
4
SFB 649 discussion paper
4
The international review of retail, distribution and consumer research
4
CESifo working papers
3
Journal of business research : JBR
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Operations research letters
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Reihe: Marketing, Handel und Management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
Europäische Hochschulschriften / 5
2
Forschungsgruppe Konsum und Verhalten
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of economics & management strategy : JEMS
2
Journal of food products marketing
2
Journal of marketing
2
Journal of marketing research
2
Journal of revenue and pricing management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer eBook Collection
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SpringerLink / Bücher
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The journal of consumer marketing
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Working papers / Harvard Business School, Division of Research
2
Applied economics
1
Applied economics letters
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Asia Pacific journal of marketing and logistics
1
BGPE discussion paper : Bavarian graduate program in economics
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ECONIS (ZBW)
7
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date (oldest first)
1
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
2
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
3
The importance of assortment, pricing, and retail site location for competition in food retailing : results from marketing research
Toporowski, Waldemar
;
Lademann, Rainer
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
Saved in:
4
Zur Stabilität des Kompromiss-Effekts in Wiederholungsmessungen : eine empirische Studie auf Basis verbesserter experimenteller Designs
Müller, Holger
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 185-196
Persistent link: https://www.econbiz.de/10009792235
Saved in:
5
Reducing assortments without losing business : key lessons for retailers and manufacturers
Sloot, Laurens M.
;
Verhoef, Peter C.
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009419844
Saved in:
6
When more is less and less is more : the psychology of managing product assortments
Chernev, Alexander
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009007737
Saved in:
7
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
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