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~isPartOf:"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022"
~isPartOf:"Reihe: Marketing, Handel und Management"
~isPartOf:"Report / Marketing Science Institute"
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Search: subject_exact:"Handelsmarke"
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Handelsmarke
18
Store brand
16
Brand
12
Consumer behaviour
12
Konsumentenverhalten
12
Markenartikel
12
Brand management
10
Markenführung
10
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Preispolitik
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Choi, Seung-chan
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Cole, Catherine
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Dhar, Sanjay K.
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Eisingerich, Andreas B
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Reihe: Marketing, Handel und Management
Report / Marketing Science Institute
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Springer Proceedings in Business and Economics
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Journal of marketing research : JMR
6
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
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ECONIS (ZBW)
18
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1
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
Saved in:
2
Private label consumer purchasing habits
Frías-Marcos, Ana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-61)
.
2022
Persistent link: https://www.econbiz.de/10013281238
Saved in:
3
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
4
Price-quality relationships for products with and without private labels
Boyle, Peter J.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 70-73)
.
2022
Persistent link: https://www.econbiz.de/10013281244
Saved in:
5
Private label vs leading national brand in the online grocery retail setting
Fornari, Edoardo
;
Negri, Francesca
;
Ghezzi, Alessandro …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 74-81)
.
2022
Persistent link: https://www.econbiz.de/10013281250
Saved in:
6
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
7
Markenimitate im Lebensmitteleinzelhandel : eine wettbewerbs- und wohlfahrtsgerichtete Analyse ihrer Wirkungen auf das Kaufverhalten, dargestellt auf Grundlage von Haushaltspanelda...
Orenstrat, Ruth
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010492164
Saved in:
8
Preisbereitschaften im Lebensmitteleinzelhandel : Messung, Determinanten, Entstehung und Erklärung unter besonderer Berücksichtigung der Verbreitung ökologischer Produkte
Hundt, Michael
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010362608
Saved in:
9
Handelsmarken und Erosion industrieller Markenartikel : Ursachen und Auswirkungen auf die Konsumgüterdistribution
Schäfer, Tina
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003937439
Saved in:
10
Handelsmarken und Marktdurchdringung : Ursachen und Auswirkungen auf den Konsumgüterhandel
Grewe, Gundula
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003934842
Saved in:
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