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~isPartOf:"Advances in business marketing and purchasing"
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B-to-B-Marketing
5
Business-to-business marketing
5
Business-to-Business-Marketing
4
Aufsatzsammlung
2
Empirical method
2
Empirische Methode
2
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Beziehungsmarketing
1
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Glynn, Mark S.
4
Woodside, Arch G.
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Advances in business marketing and purchasing
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of business & industrial marketing
247
Journal of Business & Industrial Marketing
222
Journal of business-to-business marketing
133
Journal of business research : JBR
112
SpringerLink / Bücher
90
Handbook of business-to-business marketing
35
Journal of marketing
35
Springer eBook Collection
34
European Journal of Marketing
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of Services Marketing
24
Journal of the Academy of Marketing Science
24
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Marketing Intelligence & Planning
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
17
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
International Journal of Bank Marketing
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of strategic marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of Product & Brand Management
11
Journal of marketing management : MM
11
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
2
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1
Field guide to case study research in
business-to-business
marketing and purchasing
Woodside, Arch G.
(
ed.
)
-
2014
-
1st ed.
Persistent link: https://www.econbiz.de/10011344823
Saved in:
2
Deep knowledge of B2B relationships within and across borders
Woodside, Arch G.
(
ed.
);
Baxter, Roger
(
ed.
)
-
2014
Relationships of individual and groups among three-plus firms represent the cornerstone concept in
business-to-business
…
Persistent link: https://www.econbiz.de/10012050451
Saved in:
3
Field guide to case study research in
business-to-business
marketing and purchasing
Woodside, Arch G.
(
ed.
);
Pattinson, Hugh
(
ed.
); …
-
2014
on the strategies implemented by
business-to-business
firms within an inter-firm context. The coverage is deep, broad …
Persistent link: https://www.econbiz.de/10012050485
Saved in:
4
Business-to-business
marketing management : strategies, cases and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
Persistent link: https://www.econbiz.de/10009534272
Saved in:
5
Business-to-business
marketing management : strategies, cases, and solutions
Glynn, Mark S.
(
ed.
)
-
2012
-
1st ed.
This book provides knowledge and skill-building training exercises in managing marketing decisions in
business-to-business
…
Persistent link: https://www.econbiz.de/10012050032
Saved in:
6
Business-to-business
marketing management
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
18
(
2012
)
Persistent link: https://www.econbiz.de/10009527888
Saved in:
7
Business-to-business
brand management : theory, research and executive case study exercises
Glynn, Mark S.
(
contributor
)
- In:
Advances in business marketing and purchasing
15
(
2009
)
Persistent link: https://www.econbiz.de/10004939511
Saved in:
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