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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing mix"
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Werbung
Marketing management
176
Marketingmanagement
176
Consumer behaviour
45
Konsumentenverhalten
45
Brand management
39
Markenführung
39
Marketing
28
Brand image
22
Markenimage
22
Advertising
21
Advertising effects
21
Beziehungsmarketing
21
Relationship marketing
21
Werbewirkung
21
Brand
16
Internet marketing
16
Markenartikel
16
Online-Marketing
16
USA
14
United States
14
Communication
13
Kommunikation
13
Public relations
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Öffentlichkeitsarbeit
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Corporate reputation
11
Firm performance
11
Firmenimage
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Social Web
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Social web
11
Strategic management
11
Strategisches Management
11
Unternehmenserfolg
11
Großbritannien
10
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10
Corporate culture
9
Integrated marketing communications
9
Unternehmenskultur
9
KMU
8
SME
8
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21
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4
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4
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21
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Baek, Tae Hyun
1
Bang, Hye Jin
1
Brady, Mairead
1
Chan, Fanny Fong Yee
1
Chang, Chia-Han
1
Chang, Chun-Tuan
1
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1
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1
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1
Drennan, Judy
1
Eisend, Martin
1
Finne, Åke
1
Grönroos, Christian
1
Ha, Kyoungnam
1
Huang, Guanxiong
1
Hudders, Liselot
1
Kerr, Gayle
1
Kim, Eunjin
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Kim, Seoyoung
1
Kim, Yeonshin
1
Kitchen, Philip J.
1
Laurie, Sally
1
Lawlor, Margaret-Anne
1
Lee, Jong-Ho
1
Lee, Sungkyu
1
Lee, Yu-Kang
1
Li, You
1
Marshall, Roger
1
Meyer, Jeffrey
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Miles, Chris
1
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1
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1
Panopoulos, Anastasios
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1
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1
Prendergast, Gerard P.
1
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1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
International journal of advertising : the review of marketing communications
Journal of promotion management : JPM
Journal of marketing communications
13
Journal of advertising research
8
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Asia Pacific journal of marketing and logistics
5
European journal of operational research : EJOR
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
The marketing review
4
Economics and business review
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Australasian marketing journal
2
Corporate communications : an international journal
2
IIMB management review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of islamic marketing and branding
2
International review on public and non-profit marketing
2
Journal of agricultural and applied economics
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of historical research in marketing
2
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ECONIS (ZBW)
21
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21
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1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma
;
Lawlor, Margaret-Anne
;
Brady, Mairead
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
Saved in:
3
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
4
Leveraged brand evaluations in branded entertainment : effects of alliance exclusivity and presentation style
Bang, Hye Jin
;
Choi, Dongwon
;
Baek, Tae Hyun
;
Oh, Sang Do
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 466-485
Persistent link: https://www.econbiz.de/10012260229
Saved in:
5
Can premium private labels compete with luxury brands : the impact of advertising on perceived luxuriousness
Kim, Seoyoung
;
Lee, Sungkyu
;
Lee, Jong-Ho
;
Taylor, …
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 761-782
Persistent link: https://www.econbiz.de/10012260275
Saved in:
6
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
7
Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather
;
Kim, Eunjin
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
Saved in:
8
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
9
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
10
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
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