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~isPartOf:"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Integrated marketing communications"
~subject:"Werbung"
~type_genre:"Article in journal"
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Search: subject_exact:"Marketing mix"
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Integrated marketing communications
Werbung
Marketing management
158
Marketingmanagement
158
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
30
Markenführung
30
Marketing
26
Beziehungsmarketing
19
Brand image
19
Markenimage
19
Relationship marketing
19
Advertising effects
15
Brand
15
Markenartikel
15
Werbewirkung
15
Advertising
14
USA
13
United States
13
Communication
11
Corporate reputation
11
Firm performance
11
Firmenimage
11
Kommunikation
11
Public relations
11
Strategic management
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Strategisches Management
11
Unternehmenserfolg
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Öffentlichkeitsarbeit
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Großbritannien
10
United Kingdom
10
Corporate culture
9
Internet marketing
9
Online-Marketing
9
Unternehmenskultur
9
KMU
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SME
8
Brand architecture
7
International marketing
7
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21
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4
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4
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21
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Kerr, Gayle
2
Kitchen, Philip J.
2
Alevizou, Panayiota J.
1
Bruhn, Manfred
1
Chan, Fanny Fong Yee
1
Cheng, Ranis
1
Dinnie, Keith
1
Drennan, Judy
1
Finne, Åke
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Grönroos, Christian
1
Ha, Kyoungnam
1
Hampel, Stefan
1
Henninger, Claudia Elisabeth
1
Huang, Guanxiong
1
Kang, Mihuyn
1
Kelly, Louise
1
Kim, Jae-Eun
1
Kim, Jungkeun
1
Laurie, Sally
1
Li, You
1
Marshall, Roger
1
Melewar, T. C.
1
Meyer, Jeffrey
1
Miles, Chris
1
Mortimer, Kathleen
1
Nyilasy, Gergely
1
Oates, Caroline J.
1
Orazi, Davide C.
1
Ots, Mart
1
Panopoulos, Anastasios
1
Papasolomou, Ioanna
1
Phau, Ian
1
Prendergast, Gerard P.
1
Sabova, Maria
1
Samu, Sridhar
1
Scheinbaum, Angeline Close
1
Schnebelen, Stefanie
1
Song, Reo
1
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
European journal of marketing : EJM
Journal of promotion management : JPM
Journal of marketing communications
14
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Asia Pacific journal of marketing and logistics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
5
Journal of marketing
5
Corporate communications : an international journal
4
European journal of operational research : EJOR
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
The marketing review
4
Business horizons
3
Economics and business review
3
European research studies
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing research : JMR
3
Journal of retailing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
3
Australasian marketing journal
2
IIMB management review
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of industrial organization
2
International journal of islamic marketing and branding
2
International review on public and non-profit marketing
2
Journal of agricultural and applied economics
2
Journal of business ethics : JOBE
2
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ECONIS (ZBW)
21
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1
Understanding "native advertising" from the perspective of communication strategies
Wang, Ye
;
Li, You
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 913-929
Persistent link: https://www.econbiz.de/10011799633
Saved in:
2
IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
Saved in:
3
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
4
Integrated marketing communication : from an instrumental to a customer-centric perspective
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 464-489
Persistent link: https://www.econbiz.de/10011698206
Saved in:
5
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
6
The internal and external challenges facing clients in implementing IMC
Mortimer, Kathleen
;
Laurie, Sally
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 511-527
Persistent link: https://www.econbiz.de/10011698216
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
8
A multi-stakeholder IMC framework for networked brand identity
Orazi, Davide C.
;
Spry, Amanda
;
Theilacker, Max N.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 551-571
Persistent link: https://www.econbiz.de/10011698234
Saved in:
9
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
10
IMC, social media and UK fashion micro-organisations
Henninger, Claudia Elisabeth
;
Alevizou, Panayiota J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011698264
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