//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Advertising, promotion, and new media"
~isPartOf:"British journal of management : BJM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The marketing review"
~subject:"Kreativität"
~subject:"Life cycle"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Kreativität
Life cycle
Werbewirkung
Advertising industry
5
Werbewirtschaft
5
Advertising
3
Werbung
3
Advertising effects
2
Arbeitsgruppe
2
Creativity
2
Team
2
Advertising agencies
1
Agency theory
1
Animation
1
Australia
1
Australien
1
Balanced and imbalanced teams
1
Bibliometrics
1
Bibliometrie
1
Brands
1
Chemistry meetings
1
Client/ad agency relationships
1
Creative advertisement
1
Domain knowledge
1
Economic ethics
1
Erwerbsverlauf
1
Film industry
1
Filmwirtschaft
1
Großbritannien
1
Knowledge
1
Knowledge management
1
Learning process
1
Lebenszyklus
1
Lernprozess
1
Life cycle stages
1
Marketing communication
1
Marketing management
1
Marketingmanagement
1
Occupational attainment
1
Pitch
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ariza-Montes, Antonio
1
Bian, Xuemei
1
Bushra, Mazia Fateen
1
Cuomo, Maria Teresa
1
Han, Heesup
1
Hosoda, Takamichi
1
Khattak, Zeeshan Zab
1
Kitchen, Philip
1
McLeod, Charlotte
1
Morikawa, Miyuki
1
O'Donohoe, Spephanie
1
Saeed, Imran
1
Townley, Barbara
1
Turnbull, Sarah
1
more ...
less ...
Published in...
All
Advertising, promotion, and new media
British journal of management : BJM
Journal of retailing and consumer services
The marketing review
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising
3
Journal of marketing communications
3
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
2
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
1
Australasian marketing journal
1
Business research
1
Central European business review : CEBR
1
Employee relations
1
European journal of marketing : EJM
1
European research studies
1
Human relations
1
IIMS journal of management science
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of industrial organization
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Contemporary Issues in Business and Government
1
Journal of business anthropology
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Empirical investigation of the domain knowledge and team advertising creativity typology : the case of Nescafe coffee
Bushra, Mazia Fateen
;
Ahmad, Ayaz
;
Ahmad, Wisal
; …
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401629
Saved in:
2
From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
Saved in:
3
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
4
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
5
Pot noodles, placements and peer regard : creative career trajectories and communities of practice in the British advertising industry
McLeod, Charlotte
;
O'Donohoe, Spephanie
;
Townley, Barbara
- In:
British journal of management : BJM
22
(
2011
)
1
,
pp. 114-131
Persistent link: https://www.econbiz.de/10008909025
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->