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~isPartOf:"Successful social media and ecommerce strategies in the wine industry"
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Agri-food chain relationships
Successful social media and ecommerce strategies in the wine industry
Wine Economics and Policy
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Current status of global wine ecommerce and social media
Szolnoki, Gergely
;
Thach, Liz
;
Kolb, Dani
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 1-12)
.
2016
Persistent link: https://www.econbiz.de/10011558699
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2
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
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3
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
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4
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
5
Cross-cultural comparison of social media usage in the wine industry : differences between the United States and Germany
Hoffmann, Carsten
;
Szolnoki, Gergely
;
Thach, Liz
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 154-166)
.
2016
Persistent link: https://www.econbiz.de/10011558855
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