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~isPartOf:"Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven..."
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Advertising effects"
~subject:"Distribution channel"
~subject:"Fundraising"
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Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
Discussion paper / Centre for Economic Policy Research
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
6
NBER working paper series
6
NBER Working Paper
5
ERIM report series research in management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Direct marketing : an international journal
3
Journal of advertising research
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of retailing
3
Leitfaden Online-Marketing ; [Bd. 1]
3
SpringerLink / Bücher
3
The marketing review
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Working paper / National Bureau of Economic Research, Inc.
3
Discussion papers
2
Electronic commerce research and applications
2
Europäische Hochschulschriften / 5
2
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of pharmaceutical and healthcare marketing
2
International journal of production economics
2
Journal of behavioral and experimental economics
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Kundenmanagement & Electronic Commerce
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Yale Economics Department working papers
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30-Minuten-Reihe
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Advances in business and management forecasting
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Agricultural economics : the journal of the International Association of Agricultural Economists
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1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
3
Assimilation-contrast theory in action : operationalization and managerial impact in a fundraising context
De Bruyn, Arnaud
;
Prokopec, Sonja
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 367-381
Persistent link: https://www.econbiz.de/10011734865
Saved in:
4
The effect of firms' structural designs on advertising and personal selling returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
5
To retain? To upgrade? : the effects of direct mail on regular donation behavior
Thomas, Suman Ann
;
Feng, Shanfei
;
Krishnan, Trichy V.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10010517012
Saved in:
6
The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean
;
Wood, Daniel H.
-
2014
Persistent link: https://www.econbiz.de/10010367915
Saved in:
7
Does irritation induced by charitable direct mailings reduce donations?
Diepen, Merel van
;
Donkers, Bas
;
Franses, Philip Hans
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
3
,
pp. 180-188
Persistent link: https://www.econbiz.de/10003885199
Saved in:
8
Online-Verkauf in der Versicherungswirtschaft - Potenziale und Grenzen
Cramer, Jürgen
- In:
Aktuelle Fragen in der Versicherungswirtschaft : mit …
,
(pp. 1-21)
.
2007
Persistent link: https://www.econbiz.de/10003500193
Saved in:
9
Direktversicherer - Kundenorientierung mit Kompromissen? (Illustration am Beispiel Schadenmanagement)
Kiel, Albrecht
;
Sooth, Christian Paul
- In:
Aktuelle Fragen in der Versicherungswirtschaft : mit …
,
(pp. 115-126)
.
2007
Persistent link: https://www.econbiz.de/10003500237
Saved in:
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