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~isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"European economic review : EER"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economic dynamics & control"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"nor"
~language:"ron"
~language:"und"
~person:"Teng, Lefa"
~source:"econis"
~subject:"Celebrity endorsement"
~subject:"Germany"
~subject:"Kapitaleinkommen"
~subject:"Konjunktur"
~subject:"Konsumentenverhalten"
~subject:"Lieferkette"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzschrift"
~type_genre:"Übersichtsarbeit"
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Celebrity endorsement
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10
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4
Brand management
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Teng, Lefa
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
13
Valette-Florence, Pierre
13
Oghazi, Pejvak
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Balaji, M. S.
11
Richard, Marie-Odile
11
Filieri, Raffaele
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Netessine, Serguei
10
Behl, Abhishek
9
Chebat, Jean-Charles
9
Gupta, Suraksha
9
Kukar-Kinney, Monika
9
McLean, Graeme J.
9
Melewar, T. C.
9
Paul, Justin
9
Seo, Yuri
9
Septianto, Felix
9
Wagner, Udo
9
Yang, Zhiyong
9
Beatty, Sharon E.
8
Choi, Jeonghye
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Dennis, Charles
8
Foroudi, Pantea
8
Girotra, Karan
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Gracht, Heiko von der
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Roy, Sanjit
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Shukla, Paurav
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Veloutsou, Cleopatra
8
Arslanagic-Kalajdzic, Maja
7
Cruz-Cárdenas, Jorge
7
Donthu, Naveen
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7
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American economic journal : a journal of the American Economic Association
European economic review : EER
Journal of business research : JBR
Journal of economic dynamics & control
Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
International journal of advertising : the review of marketing communications
2
Cross-cultural and critical perspectives on brands
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of promotion management : JPM
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The journal of consumer marketing
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ECONIS (ZBW)
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1
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10
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10
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date (oldest first)
1
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
2
The impact of online review variance of new products on consumer adoption intentions
Wu, Yuanyuan
;
Liu, Tianjiao
;
Teng, Lefa
;
Zhang, Hui
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 209-218
Persistent link: https://www.econbiz.de/10012663289
Saved in:
3
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
4
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
5
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
6
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie
;
Teng, Lefa
;
Yu, Ying
;
Yu, Xueer
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
Saved in:
7
Anticipating regret and consumers' preferences for counterfeit luxury products
Chen, Jie
;
Teng, Lefa
;
Liu, ShiXiong
;
Zhu, Huihuang
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 507-515
Persistent link: https://www.econbiz.de/10010495370
Saved in:
8
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
9
A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions
Teng, Lefa
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 14-21
Persistent link: https://www.econbiz.de/10003915796
Saved in:
10
Building and testing models of consumer purchase intention in competitive and multicultural environments
Teng, Lefa
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003429514
Saved in:
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