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~isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"European economic review : EER"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"nor"
~language:"ron"
~language:"und"
~person:"Shukla, Paurav"
~source:"econis"
~subject:"Brand"
~subject:"Germany"
~subject:"Kapitaleinkommen"
~subject:"Konjunktur"
~subject:"Konsumentenverhalten"
~subject:"Lieferkette"
~subject:"Marketing management"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzschrift"
~type_genre:"Übersichtsarbeit"
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Brand
Germany
Kapitaleinkommen
Konjunktur
Konsumentenverhalten
Lieferkette
Marketing management
Wirkungsanalyse
Consumer behaviour
8
Luxury goods
7
Luxusgüter
7
Brand management
4
Luxury
4
Markenartikel
4
Markenführung
4
Brand image
2
Democratization
2
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Markenimage
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Marketingmanagement
2
Perception
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Wahrnehmung
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Advocacy intentions
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Beziehungsmarketing
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Collection of articles of several authors
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9
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Shukla, Paurav
Laroche, Michel
30
Ko, Eunju
25
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Dwivedi, Yogesh Kumar
14
Bartikowski, Boris
13
Valette-Florence, Pierre
13
Gupta, Suraksha
12
Oghazi, Pejvak
12
Richard, Marie-Odile
12
Balaji, M. S.
11
Paul, Justin
11
Teng, Lefa
11
Behl, Abhishek
10
Chebat, Jean-Charles
10
Filieri, Raffaele
10
Kim, Kyung Hoon
10
Melewar, T. C.
10
Netessine, Serguei
10
Sharma, Piyush
10
Donthu, Naveen
9
Foroudi, Pantea
9
Kukar-Kinney, Monika
9
McLean, Graeme J.
9
Pereira, Vijay
9
Seo, Yuri
9
Septianto, Felix
9
Veloutsou, Cleopatra
9
Wagner, Udo
9
Yang, Zhiyong
9
Arslanagic-Kalajdzic, Maja
8
Beatty, Sharon E.
8
Choi, Jeonghye
8
Dennis, Charles
8
Girotra, Karan
8
Gracht, Heiko von der
8
Islam, Nazrul
8
Lim, Weng Marc
8
Merchant, Altaf
8
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American economic journal : a journal of the American Economic Association
European economic review : EER
Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
International journal of advertising : the review of marketing communications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International business review : the official journal of the European International Business Academy
2
International marketing review
2
Journal of consumer behaviour : an international research review
2
European journal of marketing
1
International journal of entrepreneurship and small business
1
Journal of world business : JWB
1
Marketing letters : a journal of research in marketing
1
Marketing management in Asia
1
Psychology & marketing
1
Services marketing quarterly
1
The Routledge companion to contemporary brand management
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534215
Saved in:
2
When luxury democratizes : exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers' behavioral intentions
Rosendo-Rios, Veronica
;
Shukla, Paurav
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492787
Saved in:
3
The influence of creative packaging design on customer motivation to process and purchase decisions
Shukla, Paurav
;
Singh, Jaywant
;
Wang, Weisha
- In:
Journal of business research : JBR
147
(
2022
),
pp. 338-347
Persistent link: https://www.econbiz.de/10013271507
Saved in:
4
Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Khalifa, Dina
- In:
Journal of business research : JBR
139
(
2022
),
pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
Saved in:
5
Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha
;
Shukla, Paurav
;
Taylor, Charles …
- In:
Journal of business research : JBR
127
(
2021
),
pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
Saved in:
6
When luxury brand rejection causes brand dilution
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
129
(
2021
),
pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
Saved in:
7
Me, my brand and I : consumer responses to luxury brand rejection
Khalifa, Dina
;
Shukla, Paurav
- In:
Journal of business research : JBR
81
(
2017
),
pp. 156-162
Persistent link: https://www.econbiz.de/10011771657
Saved in:
8
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
9
Communicating responsibility-practicing irresponsibility in CSR advertisements
Perks, Keith J.
;
Farache, Francisca
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1881-1888
Persistent link: https://www.econbiz.de/10009772341
Saved in:
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