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~isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"nor"
~language:"ron"
~language:"und"
~source:"econis"
~subject:"Geldpolitik"
~subject:"Germany"
~subject:"Kapitaleinkommen"
~subject:"Konjunktur"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Wirkungsanalyse"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Konferenzschrift"
~type_genre:"Übersichtsarbeit"
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Geldpolitik
Germany
Kapitaleinkommen
Konjunktur
Konsumentenverhalten
Markenführung
Wirkungsanalyse
USA
642
United States
641
Consumer behaviour
456
Theorie
403
Theory
403
Brand management
386
Brand image
306
Markenimage
306
Impact assessment
207
Brand
202
Markenartikel
200
Schätzung
146
Estimation
145
Beziehungsmarketing
113
Relationship marketing
113
Experiment
90
Welfare analysis
78
Welt
78
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78
World
78
Preismanagement
76
Pricing strategy
76
Asymmetric information
72
Asymmetrische Information
72
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69
Social web
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64
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64
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61
Online-Marketing
61
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50
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49
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485
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847
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11
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Article in journal
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Collection of articles of several authors
Konferenzschrift
Übersichtsarbeit
Aufsatz in Zeitschrift
858
Sammelwerk
10
Conference paper
7
Konferenzbeitrag
7
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3
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Guzman, Francisco
11
Benigno, Pierpaolo
5
Veloutsou, Cleopatra
5
Attanasio, Orazio P.
4
Christodoulides, George
4
Fetscherin, Marc
4
Meghir, Costas
4
Paswan, Audhesh K.
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Baumgarth, Carsten
3
Coker, Kesha K.
3
De Chernatony, Leslie
3
Duflo, Esther
3
Egger, Peter
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Gruber, Jonathan
3
Hakala, Ulla
3
Hegner, Sabrina
3
Hoekstra, Mark
3
Kang, Jiyun
3
Lee, Jung Eun
3
Linden, Leigh L.
3
Liu, Xin
3
Maxwell, Sarah
3
McKnight, Robin
3
Merrilees, Bill
3
Miller, Sarah
3
Nisticò, Salvatore
3
Odoom, Raphael
3
Olken, Benjamin A.
3
Rindell, Anne
3
Rossin-Slater, Maya
3
Stoel, Leslie
3
Townsend, Robert M.
3
Turner, Lesley J.
3
Turunen, Linda Lisa Maria
3
Urde, Mats
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"Lessons from the Financial Crisis for Monetary Policy" Conference <2013, Boston, Mass.>
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American economic journal : a journal of the American Economic Association
The journal of product & brand management
Journal of business research : JBR
2,189
Journal of retailing and consumer services
1,986
Applied economics
1,401
Economics letters
1,190
Economic modelling
1,158
Applied economics letters
1,039
Journal of banking & finance
965
Journal of monetary economics
928
Finance research letters
863
Journal of international money and finance
818
International journal of hospitality management
815
Intereconomics : review of European economic policy
798
Journal of economic dynamics & control
796
International journal of consumer studies
771
Energy economics
733
Journal of macroeconomics
706
Psychology & marketing
683
European economic review : EER
668
The American economic review
666
Journal of money, credit and banking : JMCB
653
International review of financial analysis
649
International review of economics & finance : IREF
635
The journal of brand management : an international journal
635
Journal of financial economics
592
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Management science : journal of the Institute for Operations Research and the Management Sciences
570
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
503
Applied financial economics
502
Journal of economic behavior & organization : JEBO
498
Technological forecasting & social change : an international journal
496
Macroeconomic dynamics
476
The North American journal of economics and finance : a journal of financial economics studies
474
The journal of finance : the journal of the American Finance Association
453
Journal of empirical finance
439
Pacific-Basin finance journal
438
Research in international business and finance
431
Journal of international financial markets, institutions & money
423
Tourism management : research, policies, practice
418
Asia Pacific journal of marketing and logistics
413
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ECONIS (ZBW)
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858
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Brand communications during a global crisis : understanding persuasion intent, perceived brand opportunism and message sincerity
Ryu, Sann
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 162-178
Persistent link: https://www.econbiz.de/10014485726
Saved in:
3
A brand prominence perspective on crowdfunding success for aftermarket offerings : the role of textual and visual brand elements
Zihagh, Fereshteh
;
Moradi, Masoud
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10014485720
Saved in:
4
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
7
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
10
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
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