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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of advertising research"
~subject:"United States"
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Welt
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85
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44
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Hertel, Thomas W.
2
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2
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American journal of agricultural economics
Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
359
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
179
NBER working paper series
115
Discussion paper / Centre for Economic Policy Research
98
NBER Working Paper
47
The journal of the Flagstaff Institute
46
CESifo working papers
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38
Journal of international economics
35
Journal of sports economics
34
The American economic review
34
Applied economics
33
SpringerLink / Bücher
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The review of economics and statistics
33
International finance discussion papers
32
Journal of international money and finance
31
Telecommunications policy : the international journal of digital economy, data sciences and new media
31
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28
Journal of international economic law
27
The review of financial studies
27
Policy research working paper : WPS
25
Intereconomics : review of European economic policy
24
Journal of world trade : law, economic policy, public policy
24
Edward Elgar E-Book Archive
23
Sport marketing quarterly : preferred journal of the Sport Marketing Association
23
Discussion paper
22
Discussion papers / CEPR
22
Economic review
22
Economics letters
22
International journal of sport management and marketing : IJSMM
22
Journal of economic literature
22
Journal of policy modeling : JPMOD ; a social science forum of world issues
22
The world economy : the leading journal on international economic relations
22
Journal of sport management : the official journal of the North American Society of Sport Management
21
Minnesota journal of global trade : a journal dedicated to the study of international economic law and policy
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The journal of economic perspectives : EP ; a journal of the American Economic Association
21
Applied economics letters
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ECONIS (ZBW)
44
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1
How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
2
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
3
Political economy of the 2014 farm bill
Orden, David R.
;
Zulauf, Carl R.
- In:
American journal of agricultural economics
97
(
2015
)
5
,
pp. 1298-1311
Persistent link: https://www.econbiz.de/10011386181
Saved in:
4
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
5
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
6
The value of earned audiences : how social interactions amplify TV impact ; what programmers and advertisers can gain from earned social impressions
Nagy, Judit
;
Midha, Anjali
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 448-453
Persistent link: https://www.econbiz.de/10010481174
Saved in:
7
The secret sauce for Super Bowl advertising : what makes marketing work in the
world
's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
8
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
9
The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
10
Digital and social media in the purchase-decision process : a special report from the advertising research foundation
Powers, Todd
;
Advincula, Dorothy
;
Austin, Manila S.
; …
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 479-489
Persistent link: https://www.econbiz.de/10009710172
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