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~isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of food products marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Search: subject:"Designation of origin"
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Brand management
Designation of origin
45
Herkunftsbezeichnung
45
Consumer behaviour
26
Konsumentenverhalten
26
Brand image
18
Markenimage
18
Markenführung
15
Brand
9
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Nation branding
4
Product quality
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Produktqualität
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Agrarprodukt
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Agricultural product
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Conjoint analysis
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Conjoint-Analyse
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Country image
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International marketing
3
Internationales Marketing
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Place branding
3
Place marketing
3
Reputation
3
Rules of origin
3
Standortmarketing
3
Ursprungsregeln
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15
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Rojas-Méndez, José
2
Aldabbas, Hazem
1
Ar, Aybeniz Akdeniz
1
Banerjee, Saikat
1
Benson-Rea, Maureen
1
Brodie, Roderick J.
1
Dadzie, Charlene
1
Davari, Arezoo
1
De Nisco, Alessandro
1
El Banna, Alia
1
Ferreira, Hugo Alexandre
1
Gamliel, Eyal
1
Gilboa, Shaked
1
Grudecka, Anna
1
Guzman, Francisco
1
Hamzaoui-Essoussi, Leila
1
Herstein, Ram
1
Juusola, Katariina
1
Kara, Ali
1
Kay, Lisa M.
1
Khoshnevis, Mozhde
1
Kilani, Fatma Abdellah
1
Lahrech, Abdelmounaim
1
Li, Huaibin
1
Martins, Marisa
1
Myers, Kimberly B.
1
Nguyen, Thuy D.
1
Oduro, Stephen
1
Papadopoulos, Nicolas G.
1
Petruzzellis, Luca
1
Ramalho, Joana
1
Roy, Dilip
1
Santos, Jose Paulo Marques dos
1
Seixas, Daniela
1
Smaoui, Fatma
1
Touzani, Mourad
1
Wall-Bassett, Elizabeth
1
Witek-Hajduk, Marzanna Katarzyna
1
Wu, Qiang
1
Yen, Wan-Ju J.
1
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American journal of agricultural economics
Journal of food products marketing
The journal of product & brand management
International marketing review
16
Journal of business research : JBR
15
Journal of international consumer marketing
14
Journal of global marketing
11
The journal of brand management : an international journal
10
Asia Pacific journal of marketing and logistics
8
Journal of international marketing
8
Marketing intelligence & planning
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Corporate reputation review : an international journal
5
Journal of retailing and consumer services
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Australasian marketing journal
4
Journal of fashion marketing and management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Brand management in emerging markets : theories and practice
3
Business history
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of Islamic marketing
3
Journal of euromarketing
3
Journal of marketing communications
3
Journal of strategic marketing
3
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
3
Africa journal of management
2
Baltic journal of management
2
Canadian journal of agricultural economics : CJAE
2
Central European business review : CEBR
2
Country of origin effect : looking back and moving forward
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Essays on the effects of brand names and prices on consumer behavior
2
European journal of marketing : EJM
2
European research studies
2
Global review of business and economic research
2
Indian journal of economics & business : IJEB
2
Innovatives Markenmanagement
2
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ECONIS (ZBW)
15
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1
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
2
Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
3
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
4
Does the developed-country brand name still matter? : consumers' purchase intentions and ethnocentrism and materialism as moderators
Witek-Hajduk, Marzanna Katarzyna
;
Grudecka, Anna
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 854-869
Persistent link: https://www.econbiz.de/10013407561
Saved in:
5
Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.
;
Wu, Qiang
;
Wall-Bassett, Elizabeth
;
Yen, …
- In:
Journal of food products marketing
24
(
2018
)
1
,
pp. 80-95
Persistent link: https://www.econbiz.de/10011880232
Saved in:
6
Country-of-origin versus brand : consumers' dilemma when choosing between generic and branded drugs in emerging countries
Smaoui, Fatma
;
Kilani, Fatma Abdellah
;
Touzani, Mourad
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10011524053
Saved in:
7
Neural imprints of national brands versus own-label brands
Santos, Jose Paulo Marques dos
;
Martins, Marisa
; …
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 184-195
Persistent link: https://www.econbiz.de/10011524081
Saved in:
8
Country of origin branding : an integrative perspective
Brodie, Roderick J.
;
Benson-Rea, Maureen
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
Saved in:
9
Nation branding for foreign direct investment : an Integrative review and directions for research and strategy
Papadopoulos, Nicolas G.
;
Hamzaoui-Essoussi, Leila
;
El …
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011616245
Saved in:
10
Intellectual capital through the eyes of the consumer
Nguyen, Thuy D.
;
Dadzie, Charlene
;
Davari, Arezoo
; …
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 554-566
Persistent link: https://www.econbiz.de/10011481781
Saved in:
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