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~isPartOf:"American journal of agricultural economics"
~subject:"Markenartikel"
~subject:"United States"
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Search: subject_exact:"Impact of advertising"
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Markenartikel
United States
Advertising effects
13
Werbewirkung
13
Advertising
8
USA
8
Werbung
8
Theorie
6
Theory
6
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4
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Kaiser, Harry M.
2
Richards, Timothy J.
2
Adachi, Kenji
1
Alston, Julian Mark
1
Chalfant, James Allen
1
Davis, George C.
1
Kinnucan, Henry W.
1
Liaukonyte, Jura
1
Liu, Donald J.
1
Miao, Yuliang
1
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American journal of agricultural economics
Journal of advertising research
72
Journal of advertising : official publication of the American Academy of Advertising
56
Journal of business research : JBR
36
International journal of advertising : the quarterly review of marketing communications
31
Journal of marketing communications
29
Psychology & marketing
27
Journal of promotion management : JPM
26
The journal of product & brand management
24
International journal of advertising : the review of marketing communications
19
Journal of retailing and consumer services
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
The journal of brand management : an international journal
14
Journal of promotion management : innovations in planning and applied research
11
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of current issues and research in advertising : JCIRA
10
The journal of consumer marketing
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Working paper / National Bureau of Economic Research, Inc.
9
International journal of internet marketing and advertising : IJIMA
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Journal of international consumer marketing
7
Journal of marketing theory and practice
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing : ZFP ; journal of research and management
7
European journal of marketing : EJM
6
Health marketing quarterly
6
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
A master class in brand planning : the timeless works of Stephen King
5
Faculty & research / Insead : working paper series
5
International journal of hospitality management
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing intelligence & planning
5
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1
Effect of video information on consumers : milk production attributes
Tonssor, Glynn T.
;
Wolf, Christopher
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 503-508
Persistent link: https://www.econbiz.de/10009499796
Saved in:
2
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
3
Estimating threshold effects of US generic fluid milk advertising
Adachi, Kenji
;
Liu, Donald J.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 727-739
Persistent link: https://www.econbiz.de/10009508341
Saved in:
4
The significance and insignificance of demand analysis in evaluating promotion programs
Davis, George C.
- In:
American journal of agricultural economics
87
(
2005
)
3
,
pp. 673-688
Persistent link: https://www.econbiz.de/10003079925
Saved in:
5
Decomposing the variation in generic advertising response over time
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
86
(
2004
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10001934789
Saved in:
6
The incidence of the costs and benefits of generic advertising
Alston, Julian Mark
;
Chalfant, James Allen
;
Piggott, …
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
Saved in:
7
Distributional impacts of generic advertising on related commodity markets
Kinnucan, Henry W.
;
Miao, Yuliang
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 672-678
Persistent link: https://www.econbiz.de/10001500430
Saved in:
8
Dynamic model of fresh fruit promotion : a household production approach
Richards, Timothy J.
- In:
American journal of agricultural economics
81
(
1999
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10001397022
Saved in:
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