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~isPartOf:"Analele Universităţii Dunărea de Jos Galaţi / 1"
~isPartOf:"The service industries journal"
~subject:"Cause Related Marketing"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
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Cause Related Marketing
Konsumentenverhalten
Event marketing
4
Event-Marketing
4
Consumer behaviour
3
Beziehungsmarketing
2
Dienstleistungsqualität
2
Relationship marketing
2
Service quality
2
Brand Experience
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Consumer Loyalty
1
Einkaufszentrum
1
Emotion
1
Experiential Branding
1
Experiential Marketing
1
Internet marketing
1
Markenführung
1
Marketing
1
Marketing management
1
Marketingmanagement
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Performance measurement
1
Performance-Messung
1
Shopping center
1
Website
1
assistive intent
1
e-retailing service
1
experiential values
1
website involvement
1
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Article
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Aufsatz in Zeitschrift
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English
3
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Abha, Wankhede
1
Laroche, Michel
1
Mazaheri, Ebrahim
1
Ramkishen, Y.
1
Shobeiri, Saeed
1
Tsai, Shu-pei
1
Published in...
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Analele Universităţii Dunărea de Jos Galaţi / 1
The service industries journal
Journal of retailing and consumer services
10
Journal of travel and tourism marketing
10
International journal of event and festival management
7
International journal of hospitality management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of business research : JBR
6
International journal of contemporary hospitality management
5
The journal of brand management : an international journal
5
Journal of marketing management : MM
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Sport management review
4
Tourism management : research, policies, practice
4
Tourism management perspectives : TMP
4
European journal of marketing : EJM
3
International journal of arts management
3
International journal of retail & distribution management
3
International journal of sport management and marketing : IJSMM
3
Journal of advertising research
3
Journal of business economics and management
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality and tourism insights
3
Journal of hospitality marketing & management
3
European Sport management quarterly : ESMQ
2
Innovative marketing : IM
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Psychology & marketing
2
Scandinavian journal of hospitality and tourism
2
Sport, Business and Management : an international journal ; SBM
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Advances in business and management forecasting
1
Annales Universitatis Mariae Curie-Skłodowska / H
1
Argumenta oeconomica
1
Arts and the market
1
Arts marketing : an international journal ; AM
1
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ECONIS (ZBW)
3
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1
Customers' imprint about cause related marketing driven through experiential marketing
Ramkishen, Y.
;
Abha, Wankhede
- In:
Analele Universităţii Dunărea de Jos Galaţi / 1
25
(
2019
)
1
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012285144
Saved in:
2
Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
Saved in:
3
Shopping mall management and entertainment experience: a cross-regional investigation
Tsai, Shu-pei
- In:
The service industries journal
30
(
2010
)
3/4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10003980713
Saved in:
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