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~isPartOf:"Analyzing the cultural diversity of consumers in the global marketplace"
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Consumer behaviour
5
Konsumentenverhalten
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Globalisierung
4
Globalization
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Welt
4
World
4
Brand management
2
Cross-cultural management
2
Cultural identity
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Interkulturelles Management
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International marketing
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Internationales Marketing
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Kulturelle Identität
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Markenführung
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Advertising effects
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Belgien
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Belgium
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Bioenergie
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Bioenergy
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Brand image
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Communication media
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Comparison
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Confidence
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Cross-cultural relations
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Denmark
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Dänemark
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EU countries
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EU-Staaten
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Electric vehicle
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Elektrofahrzeug
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Heating system
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Heizungsanlage
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Indonesia
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Indonesien
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Interkulturelle Beziehungen
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Italien
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Kommunikationsmedien
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Alcántara-Pilar, Juan Miguel
2
Barrio-García, Salvador del
2
Crespo-Almendros, Esmeralda
2
Porcu, Lucia
2
Bang, Nguyen
1
Barbarossa, Camilla
1
Beckmann, Suzanne C.
1
Bishop, Melissa M.
1
Codignola, Federica
1
Danbury, Annie
1
Dutschke, Georg
1
Dutschke, Mariana
1
Espansandín-Bustelo, Francisco
1
García del Junco, Julio
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García-Maroto, Inmaculada
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Gwozdz, Wencke
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Hornikx, Jos
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Japutra, Arnold
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Jiménez, Nadia
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Kasemsap, Kijpokin
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Mady, Tarek T.
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Manrai, Ajay K.
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Manrai, Lalita A.
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Melewar, T. C.
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Meurs, Frank van
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Moons, Ingrid
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Mortimer, Kathleen
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Muñoz-Leiva, Francisco
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Noriega, Jaime
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Palacios Florencio, Beatriz
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Palazzo, Maria
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Pelsmacker, Patrick de
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Peterson, Mark
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San-Martín, Sonia
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Analyzing the cultural diversity of consumers in the global marketplace
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,837
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,190
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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ECONIS (ZBW)
15
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1
Adopting of biomass heating systems : cross-market segmentation of the European region
García-Maroto, Inmaculada
;
Muñoz-Leiva, Francisco
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 177-206)
.
2015
Persistent link: https://www.econbiz.de/10011396916
Saved in:
2
Codeswitching : an alternative approach to traditional communication methods for reaching multilinguals in the global marketplace
Bishop, Melissa M.
;
Peterson, Mark
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 276-298)
.
2015
Persistent link: https://www.econbiz.de/10011396952
Saved in:
3
A cross-national effect of ethnocentrism on purchase intention
Jiménez, Nadia
;
San-Martín, Sonia
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 146-176)
.
2015
Persistent link: https://www.econbiz.de/10011396912
Saved in:
4
Cultural frame switching : marketing implications
Noriega, Jaime
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 256-275)
.
2015
Persistent link: https://www.econbiz.de/10011396941
Saved in:
5
Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie
;
Palazzo, Maria
;
Mortimer, Kathleen
; …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 207-226)
.
2015
Persistent link: https://www.econbiz.de/10011396929
Saved in:
6
Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
Saved in:
7
Foreign language display in advertising from a psycholinguistic and sociolinguistic perspective : a review and resarch agenda
Hornikx, Jos
;
Meurs, Frank van
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 299-319)
.
2015
Persistent link: https://www.econbiz.de/10011396956
Saved in:
8
The formation of usage intention of electric cars : a comparative study of Denmark, Belgium, and Italy
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Beckmann, …
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 126-145)
.
2015
Persistent link: https://www.econbiz.de/10011396908
Saved in:
9
A framework of brand strategy and the "glocalization" approach : the case of Indonesia
Japutra, Arnold
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 101-125)
.
2015
Persistent link: https://www.econbiz.de/10011396901
Saved in:
10
The globalisation of the media : towards cultural homogeneity?
Virkar, Shefali
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 20-36)
.
2015
Persistent link: https://www.econbiz.de/10011396874
Saved in:
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