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~isPartOf:"Applied economics"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : MM"
~language:"eng"
~subject:"Industrie"
~subject:"Lieferantenmanagement"
~subject:"Manufacturing industries"
~subject:"Markenführung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Collection of articles of several authors"
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Applied economics
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
Journal of marketing management : MM
Industrial marketing management : the international journal for industrial and high-tech firms
954
International journal of production research
784
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744
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619
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414
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Energy economics
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International journal of hospitality management
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Transportation research / E : an international journal
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Journal of travel and tourism marketing
119
International journal of technology management : IJTM
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Production and operations management : an international journal of the Production and Operations Management Society
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
115
The journal of product innovation management : an international publication of the Product Development & Management Association
113
Management science : journal of the Institute for Operations Research and the Management Sciences
111
International journal of procurement management
110
International business review : the official journal of the European International Business Academy
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International journal of logistics systems and management
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ECONIS (ZBW)
1,620
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1
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
Saved in:
2
Breaking the mold with effective communication : how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
Surira, Mukul Dev
;
Zakkariya K.A
;
Sajid, Muhammed
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 678-696
Persistent link: https://www.econbiz.de/10014486769
Saved in:
3
Does manufacturing servitization reduce emissions intensity? : evidence from China
Deng, Yuping
;
Rong, Chunmei
;
Chen, Rong
- In:
Applied economics
56
(
2024
)
32
,
pp. 3904-3919
Persistent link: https://www.econbiz.de/10014529092
Saved in:
4
Does technology shape the relationship between FDI and growth? : A panel data analysis
Marasco, Antonio
;
Khalid, Ahmed M.
- In:
Applied economics
56
(
2024
)
21
,
pp. 2544-2567
Persistent link: https://www.econbiz.de/10014521249
Saved in:
5
Dose China's overcapacity-cutting campaign take effect as intended? : Evidence from listed manufacturing companies
Ren, Tao
;
Zhang, Xiaotan
- In:
Applied economics
56
(
2024
)
18
,
pp. 2176-2190
Persistent link: https://www.econbiz.de/10014475299
Saved in:
6
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
7
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
8
How does language intensity of brand fan word-of-mouth (WOM) affect customers' willingness to adopt WOM? : An empirical study based on psychological resistance theory
Zhang, Depeng
;
Li, Zhongxiang
;
Ma, Jiaxin
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 736-755
Persistent link: https://www.econbiz.de/10014486775
Saved in:
9
How does outward foreign direct investment influence manufacturing industry sustainable growth in China? : Rui Xue, JiaQi Zhang, HuiZheng Liu, KeYu Li and Claude Baron
Xue, Rui
;
Zhang, JiaQi
;
Liu, Huizheng
;
Baron, Claude
- In:
Applied economics
56
(
2024
)
23
,
pp. 2752-2768
Persistent link: https://www.econbiz.de/10014526131
Saved in:
10
The impact of corporate philanthropy on the evolution of social media brand community : based on the case of ERKE
Luo, Gongli
;
Hao, Junying
;
Ma, He
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 533-548
Persistent link: https://www.econbiz.de/10014486757
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